| Cinnamon Goodness | Go for the Gold | Float like a Bee | Spicy side of Jack | Brown Forman VIPs |
|---|---|---|---|---|
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When did Jack Fire Premiere on shelves?
March 2015
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What barrels are used to age Jack Daniels Gold?
American white oak and Maple
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When was Jack Honey launched?
2011
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What is the mash bill of Jack Daniels Rye?
70% Rye, 18% Corn, 12% Malted Barley
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What is Teddy’s Favorite drink?
Sonoma Cutrer Chardonnay
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Who benefits from the Rise from the Fire concert series?
Firefighters and firefighter charities
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Until very recently, where was the only place you could purchase Jack Daniels Gold no 27?
Duty Free shops
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What group does Jack Honey want as their consumer target?
“Connected Collective”
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What is the proof on Jack Rye, considering how smooth it is?
90 proof
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What is Bernard’s favorite food?
Popeye’s chicken
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Whay was one of Jack Fire’s first taglines?
Everything else was just a warmup
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What is the significance of the number 27 on the bottle?
Twice filtered, twice mellowed using old no 7 whiskey
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On the back Bar, where should Jack Honey be positioned?
To the right of Jack Black
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What is the historical significance of Jack Rye release?
First new grain bill in 100 years
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What popular TV show did Bernard and Teddy poorly attempt to pull off during GSMs?
Duck Dynasty
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What is Jack Fire’s Consumer Target?
Independent spirits who strive to stay true to themselves and what truly matters
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What is the significance of this box for Jack Daniels Gold?
Year of the Cock!
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How does Master Distiller Jeff Arnett describe Jack Honey.
“Like a slice of pecan pie in a glass of Jack”
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When did Jack Rye arrive in the market?
October 2017
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What is the significance of the number 7 for Jeff a Arnett?
He became the 7th Master Distiller for Old No 7 in his 7th year with Jack Daniels
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What do you call Jack Fire and Apple Cider?
Fire Extinguisher
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What proof is Jack Daniels Gold?
80 proof
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What major sports organizations is Jack Honey a sponsor, which has driven incremental sales in the past year?
NBA
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What makes Jack Rye more approachable than every other Rye?
The Lincoln County Process
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What is Teddy’s 2nd favorite drink?
Sonoma Cutrer Chardonnay
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