| Fun Facts | IQrx = Really Smart Stuff | IQRx + ByDoc team+ Media+ SEM= Indispensable | "Okay Google...." |
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Who is: Louis C.K.
Who is a comedian that recently stared on Jeopardy?
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What is: in a joint fashion, combined report.
How does our team handle reporting for both HCP and DTC?
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What is: Quarterly Rx script level analysis
What is the new addition of Aptiom reporting in FY 16?
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What is: Aptiom.com (DTC)
The Sunovion website we were finally able to execute SEO management for in 2015/16
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What is 2012
When did Sunovion and CMI begin their partnership
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What is: about 1,562 (rounded)
How many different views/measurement slides does the team do in Tableau for our monthly?
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What is: +32% Rx lift from pre ADAPT to post ADAPT
To date, what is the total we have increased Aptiom Rx?
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What is: 3
The average number of Search campaign refreshes in a year
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What is November 2013
When did Aptiom receive their indication for partial onset seizures
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What is: bi-monthly
How often does CMI meet in person at Sunovion to review our metrics?
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What is: digital affinity
What is the channel affinity (ie. Digital, email, print, Multi-Channel) that we see now is driving most Rx lift?
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What is: Saatchi & Saatchi
CMI inherited the SEM business from which agency?
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What is August 2015
When did CMI start our execution of ADAPT planning with our segments?
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What is: Script information, sales call data, called on data & Quarterly updated Target files
What types of data/information does Sunovion share with CMI for reporting?
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What is: Aptiom Patrons
What is the one segment we see having the largest Rx growth?
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Who is: Jason Noto
Who said, “I’ve never heard a Search team talk about SEM the way you do”?
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What is August 2015
When did Aptiom receive their indication for Monotherapy?
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Who is: Andrew, Oxana, Ketul and now Doug!
Who are the trusted analytic leads in Aptiom's eyes?
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What is: by applying the business rules that were agreed upon with Aptiom when we receive a new file
How does CMI keep track of our movement within segments?
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Who are Andrew Miller, Dan Nolan, Justin Maziarz, Ali Aquilino, Mike Ranalli & Alexis Sanfiorenzo
Who are the people drive SEM & SEO success for the Aptiom business
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