The process of gathering, recording, analyzing, and reporting information regarding customers or potential customers

In business, competition refers to other businesses that are trying to attract the same customers as your business.

A group of retail businesses that are located together

The amount of money a business charges for items it offers for sale.

Facts that have been collected previously for a purpose other tan the problem being studied.

The goods that a factory manufactures and that a retail store offers for sale to customers

One that sells the same or comparable merchandise?

The percentage that a store has of the total sales in its trading area.

The number of people questioned for a survey

The typical selling prices at which goods are sold.

A store that is unattached to other stores.

The difference between the retail price of an item and the cost of the item to the store.

Facts discovered in the market research process.

The ease with which products can be sold.

Lease that charges the tenant a specific amount of rent each month.

The principle that describes the amount of product available to sell and the willingness of customers to buy that product.

Research often used to answer questions about quantities and amounts using a large sample of consumers.

When a salesperson relies primarily on the customer to determine which product most closely matches his or her needs.

A lease that charges the tenant rent plus the three operating costs of the rented property.

The total revenue of a business less all expenses over a specific period of time.