| Business Details | Features | Competitors | Strategic 7 |
|---|---|---|---|
|
What are 200 - 2000 employees
This size business is considered “Upmarket” (# employees)
|
What is 46 workflows
Average number of email workflows per Marketing Hub Enterprise customer
|
What is Salesforce
This CRM company known for its cloud logo
|
What is Fast and Easy?
The first of the Strategic 7 objectives
|
|
What is 17,713 (~17k)
Number of Marketing Hub Enterprise portals using automation
|
What is Governance
Establishing a framework to manage technology and ensure that it supports an organization's goals
|
What is Adobe
This company acquired Marketo in 2018
|
What is the 4th objective?
This # objective focuses on upmarket
|
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What is Net New ARR (NNARR)
The primary KPI for the Upmarket Objective
|
What are approvals?
A governance process businesses do manually today before setting a workflow live
|
What is Zoho
This company ironically offers its own “Sales Force Automation” tool for automated sales and marketing operations to manage the customer journey end-to-end
|
Who is Nicholas Holland
He is the DRI for the AI objective
|
|
What is Sandboxes or Business Units or Hublets?
The biggest features our Upmarket customers ask for
|
What is revisions?
A new system being built by Enablement, Workflows, and CXA
|
What is Agentforce
Salesforce recently announced this suite of tools that “augment employees and handle tasks in service, sales, marketing, and commerce”
|
What is “human-assisted”
The 5th objective is to scale Sales with a product-led, “____-assisted” motion
|
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What are limits?
We plan to optimize these to increase value of Enterprise, and differentiate Pro vs Ent
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What are workflows Monitoring Notifications
This PQL is Automation’s top Marketing Hub Enterprise upgrade point in terms of impressions
|
What is HubSpot
Named a Leader in B2B Marketing Automation Platforms for the fourth consecutive year in 2024 Gartner® Magic Quadrant™
|
What is Grow Remarkably?
The 7th Strategic 7 objective
|
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