Ideas, goods, and services` | Seven Marketing Core Functions | The Marketing Concept |
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What is marketing?
This definition involves the process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges to satisfy the customer
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What is Channel Management?
The process of deciding how to get goods in to the customers hands.
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What is the marketing concept?
The idea that a business should strive to satisfy customers needs and wants while generating a profit.
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What is a good?
These are tangible items that have monetary value and satisfy your needs or wants. An example is a car.
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What is Market Planning?
Involves understanding the concepts and strategies used to develop and target specific marketing strategies to select and audience
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What is Customer Relationship Management?
An aspect of marketing that combines customer information with customer service and marketing communications.
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What is a service?
Intangible items that have monetary value and satisfy your needs and wants.
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What is Promotion?
The effort to inform, persuade, or remind current and potential customers about a business's products or services.
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What is selling?
This provides customers with the goods and services they want.
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