Ideas, goods, and services` Seven Marketing Core Functions The Marketing Concept
100
What is marketing?
This definition involves the process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges to satisfy the customer
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What is Channel Management?
The process of deciding how to get goods in to the customers hands.
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What is the marketing concept?
The idea that a business should strive to satisfy customers needs and wants while generating a profit.
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What is a good?
These are tangible items that have monetary value and satisfy your needs or wants. An example is a car.
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What is Market Planning?
Involves understanding the concepts and strategies used to develop and target specific marketing strategies to select and audience
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What is Customer Relationship Management?
An aspect of marketing that combines customer information with customer service and marketing communications.
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What is a service?
Intangible items that have monetary value and satisfy your needs and wants.
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What is Promotion?
The effort to inform, persuade, or remind current and potential customers about a business's products or services.
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What is selling?
This provides customers with the goods and services they want.






The Scope of Marketing

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