The Role Of Visual Merchandising Jeopardy Template

Store Display	Visual Merchandising	Consumer Behavior
100 What In-store displays should do? Communicate the latest trends in fashion, assist the customer in making a buying decision, create an exciting environment within the store	100 What is NOT a visual merchandiser’s responsibility? Stocking walls and shelves weekly with trend merchandise	100 What a customer typically do after entering a grocery store? Turn to the right
200 What is educational function Apparel displays perform? Showing how to wear fashion and trend items	200 What is the primary role of visual merchandising department? Sales supportive	200 What is lifestyle centers? The trend of working people moving out of core cities to newly developed suburban communities and the absence of established downtown shopping areas in these areas has given rise to a new retail concept.
300 What are the results of store design? Improved functionality of selling fixtures and store furnishings, more effective directional and informational signing, improved traffic patterns and selling floor layouts	300 What is used by Visual merchandising to promote the sale of products? Effective techniques that make associates at the point-of-purchase sell the oldest merchandise first and the newest merchandise last	300 What are the intangible factors by which customers measure retail brand image? Easy-to-manage credit arrangements and easy-to-get-to locations, convenient store hours and service reliability, fashion leadership and concern for reputation
400 What is the reason that the grocers believe placing the top shelf cereal brands (the most expensive) should be placed where adult shoppers can see them? Adults make the ultimate purchase decision, so the product should be placed with them in mind	400 What is a Mom-and-Pop store? A small, independent retailer.	400 What stages come before retention, retrieval, consumer decision making, action taken? There are eight stages in the Consumer Information Processing Model. The first four are exposure, attention, comprehension, and agreement.
500 What are the atmospheric elements? Lighting effects, sound levels, aromas, traffic patterns, signing, attractive fixtures, and well-displayed merchandise	500 What is a target market? An identified segment of the population that research shows to be a good fit for a retailer’s products or services.	500 How the retailing environment should be designed? The natural tendencies of shoppers

The Role of Visual Merchandising

Press F11 for full screen mode