The features, the software, the tangible stuff produced during SDLC (SW Development Lifecycle).

Meeting done to understand and break down and detail the large epics into smaller user stories.

Describes the overarching long-term mission of your product.

A popular prioritization technique for managing requirements that represents four categories of initiatives.

The one measurement that's most predictive of a company's long-term success.

A strategy and a culture of doing business that focuses on creating the best experience for the customer, and by doing so builds brand loyalty.

A schematic or blueprint that is useful for helping you and designers think and communicate about the structure of the product you're building.

A strategic plan that defines a goal or desired outcome and includes the major steps or milestones needed to reach it.

A requirement that specifies criteria that can be used to judge the operation of a system, rather than specific behaviours.

A goal setting framework used by individuals, teams, and organizations to define measurable goals and track their outcomes.

The desired behavior changes in an audience for which we build a product.

The meeting that gathers Product, Design and Software representatives to discuss requirements before refinements with the team.

A process that takes place before kicking off project development. It is focused on identifying your target audience, their problems, and needs.

A large body of work that can be broken down into a number of smaller stories.

The rate at which customers stop doing business with a company over a given period of time.

When a company makes a constant improvement to the products, services, or technologies that they are responsible for.

A functional, not final version of a product or service that businesses can use for testing, to solicit feedback, and to introduce to investors before officially launching to a wider market.

Vision + Value + Validation fill in the space between the goals and day to day work within an organisation.

The practice of researching and discovering the requirements of a system from users, customers, and other stakeholders.

Assessing an individual's response to a digital offering: a service, a product or a website.

The way you go through a set of decision points to get to a successful business.

Technique used in product discoveries composed from 4 phases: Discover, Define, Develop, Deliver.

A promise of value to be delivered, communicated, and acknowledged.

A user research method with a very clear aim: to answer why and how your users use your product.

A measurable value that demonstrates how effectively a company is achieving key business objectives.