Role of Newspapers | Challenges Facing Newspapers | Economics of Newspapers | Challenges in Financial Media Reporting |
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The primary need of any newspaper consumer is for a source they can trust.
What is the primary need of any newspaper consumer?
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The internet.
What has become the biggest source of competition for the modern day newspaper?
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The basic economic problem facing news is increased competition for attention.
What is the basic economic problem facing news?
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Financial media channels are not user friendly because they are hard to understand.
Why are financial media channels are not user friendly?
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“Our real business isn't printing on dead trees. It’s giving our readers great journalism and great judgement” – Rupert Murdoch
What is the real role of newspapers according to the views of Rupert Murdoch?
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Journalists need to write for their audience, rather than for their egos, other journalists and their quest for journalistic prizes.
What audience do journalists need to write for?
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Offline news reading is a leisurely activity and online news reading is a labour time activity.
What is offline and online news reading?
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Financial journalists DO NOT accurately source their information.
Financial journalists ____________ accurately source their information
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Customised news flow reflects their interests in the way they want to see it.
Customised news flow reflects the reader’s...
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Complacency and arrogance.
What 2 personality characteristics have negatively impacted upon newsrooms?
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Tablets give newspapers a way to reclaim some lost audience.
What tool are newspapers using to reclaim some lost audience?
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False
True/False - The financial sector has been effective in enabling everyday individuals understand financial information
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