Product | Place | Price | Promotion- Email |
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What is Seasonal Items?
Goods whose sales fluctuate according to the time of year.
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What is a freestanding location?
A store that is unattached to other stores
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What is Price?
The amount of money a business charges for items it offers for sale.
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What is Bounce?
An email that cannot be delivered.
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What is Profitability?
The amount of money that can be made from the sale of a particular product.
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What is a Shopping Center?
A group of retail businesses that are located together.
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What is Cost?
The amount of money the store pays to purchase the merchandise from a supplier.
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What is an Address List?
A set of email addresses of potential customers, either purchased from a third party or generated internally.
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What is Consumability?
The speed of which products are used up and must be purchased again.
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What is Traffic?
The term used to define the number of people who go by a store location during a given time.
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What is Margin?
The difference between the retail price of an item and the cost of the item to the store.
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What is Spam?
Any email that a recipient does not wish to recieve.
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What is Competition?
The act of other businesses trying to attract the same customers as your business.
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What is a Competition?
One that sells the same or comparable merchandise.
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What is Markdown?
Reduction in price of merchandise to increase sales of a product not selling according to projections.
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What is Cost Per Name?
The expense incurred developing an email list divided by the number of people who opened and read the email.
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What is Consultative Selling?
When a salesperson relies primarily on the customer to determine which product most closely matches his or her needs.
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What is a Trade Area?
A business's geographic surroundings, which provide most of the customers.
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What is a Triple Neat Lease?
One that charges the tenant rent plus the three operating costs of the rented property
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What is a Subject Line?
The part of an email a recipient can read before actually opening the email.
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