I, he, she, it, you, we, they, me, him, her, us, them

When the advertiser persuades you by saying that everyone is buying their product

Writing that convinces the reader to share the opinion of the author

The sequence of events in a story

When the word sounds like its function

each, either, neither, one, someone, anyone, no one, everyone, somebody, anybody, nobody, everybody, something, anything, nothing, everything, other, another, little, much

When the advertiser uses everyday people, that you can relate to, in their advertisement

Writing that tells a story about past events, either real or fictional

Where and when a story takes place

When the initial consonant sound is repeated in one line

all, any, more, most, none, some

When the advertiser uses words, that affect you emotionally, to persuade you to buy their product

Writing that describes a character, event, or place

Someone's side of the story

When human qualities are given to an object

my, mine, his, her, hers, its, your, yours, our, ours, their, theirs

When the advertiser speaks negatively about their competitor in order to draw you toward their product

Writing that explains a specific topic

The moral or lesson learned from a story

When a reference is made to a well-known person, place, or event in history

both, few, many, others, several

When the advertiser uses celebrities or experts that are explaining how the product worked well for them or are simply shown using the product

Writing that explains a specific topic, using language that only a certain group of people (like doctors or lawyers) would understand

How the author feels

When the author gives a hint about what will happen later in the story