| Segmentation/List Building | Flows | Campaigns | Persuasion Architecture | Conversion Rate Optimization |
|---|---|---|---|---|
|
Segment of customers who are able to be marketed to?
Unsuppresed
|
How you Manually add people to a Flow
Uploading a list/Contacts
|
Maximum file size of an image
1mb
|
What methodology do we use when we audit a website?
Persuasion Architecture
|
Name 3 a/b or split testing apps. If a client asks... "What tool do you recommend for me to run A/B testing?"
Google Optimize
Optimizely VWO (Visual Website Optimizer) Unbounce AB Tasty Convert AB Testify AB Hero AB Split Test AB Press Optimizer |
|
Where you must always change customer opt-in from double to single.
Creating a List (List Settings)
|
Flow in which inactive subscribers enter
Winback
|
An Element Requirement that needs "Fit to width"
Images
|
What are the four decision making styles in persuasion architecture?
Competitive
Spontaneous Humanistic Methodical |
How do we prioritize our conversion rate optimization roadmaps?
stiX or level of impact and level of effort with high impact, low effort at the top
|
|
Apple Privacy Open flag (which is set to either True or False for every open event), you can differentiate MPP opens from what?
True Engaged Subscribers
|
Filter that will minimize number of emails sent in a certain time period
Smart Sending
|
Amount of time used during an exploratory send
24
|
Name 3 things that can help a humanistic shopper convert.
reviews
awards & accolades star ratings press quotes models influencers celebrities |
Name at least 3 KPI's we look at when evaluating the performance of a website?
revenue per user
conversions rate bounce rate user engagement overall revenue average order value page speed time on site |
|
Measurement through events that indicate real human engagement (e.g., opens, clicks, replies, forwards, or conversions).
Deliverability
|
Top 3 revenue generating Flows
Welcome, Abandoned Cart, Browse Abandonment
|
Default Width of images (Best Practice)
600px
|
Name 3 things that can help a spontaneous shopper convert.
promotion/sale
countdown timer/urgency guarantees concise text & messaging limited availability |
A client new to Shopify asks for application (app recommendations). Name 3 apps you recommend and why
SMSbump
Yotpo Gorgias Malomo Attentive Klaviyo Recharge Retetnion.io Wunderkind Okendo |
|
Build a segment of people who are inactive in last 6 months:
Are not suppressed, Haven't opened an email in the past X days, on your newsletter list, Have had an email bounce less than 5 times over all time, Have placed an order 0 times over all time, And? "
Were added more than X days ago
|
Flow Branch of random sample of people
A/B Test
|
mysite.com/discount/CouponName?redirect=/new-path
Discount code URL for any page but homepage
|
What is the difference between qualitative and quantitative data?
Quantitative data is numerical and deals with facts, measurements, and statistics that can be quantified or counted. Qualitative data is non-numerical and deals with information that cannot be quantified or counted, such as opinions, feelings, and beliefs.
|
Would a client who currently gets 10,000 visitors a day with a 1.6% conversion rate make more money by getting 1,000 more people to come to their site per day with the same conversion or by improving their conversion rate to 1.8%
Improving their conversion rate will get them about 3% more revenue per day than getting 1000 more visitors
|
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