Services And Non Profit Jeopardy Template

THE 8 Ps	NON PROFIT ORGANIZATION MARKETING	IN THE ECONOMY/ SERVICE	THE CONSUMER RELATIONSHIP	MYSTERY BOX
100 What are the 8 P's of service marketing Product (services), Price, Process, People, Place, Physical evidence, Promotion and Productivity	100 What is a non-profit organization a business that has a social objective, not just monetary gain objectives	100 What is the service sector in 2010 employed 78% of Canadians	100 What is the customer services usually involve interaction between the organization and the _________	100 What is services and non-profit organization marketing the title of the chapter
200 What is the core service "the most basic benefit the consumer is buying"	200 What is a public service advertisement described by the acronym PSA	200 What are the 5 components of quality service reliability, responsiveness, assurance, empathy and tangibles	200 What are attracting, developing, and retaining customer relationships relationship marketing in services can include _______, ________ and ____________	200 What is internal marketing a type of marketing targeted towards employees of an organizations
300 What are supplementary services "a group of services that support or enhance the core service"	300 What is 78,000 number of charities registered with Canada Revenue Agency	300 What is a perishable product/service a product or service that can not be stored or held in inventory	300 What is level 1: pricing incentives, level 2: design services to meet customer needs and level 3: creating value added services not available elsewhere the three levels to relationship marketing in services	300 What is intangibility the inability of services to be perceived by the senses in the way that products can
400 What is convenience "one of the key factors influencing the selection of a service provider"	400 What is Canada ________ has the largest non-profit sector in the world	400 What are the 5 service quality GAPs knowledge , standards, delivery, communication and expectation	400 What is a loyalty card companies can use ________ to build loyalty and customer relationships	400 What is experience quality a rating of your satisfaction and enjoyment of a product, it can only be done after use
500 What are revenue oriented, operations oriented and patronage oriented the three categories of pricing objectives	500 What is single minded positioning for non-profit organizations can be described as this:	500 What is their core product in order to achieve global success, companies determine the nature of their _________	500 What is 52 number of countries with a Ronald McDonald house	500 What is credence quality a quality that consumers have trouble assessing, due to lack of knowledge

SERVICES AND NON PROFIT

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