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Digital Ad on's Terms we use Marketing 101 Tune in Townsquare
100
What is Ad Banner
The most common form of digital advertising. These ad units, which include static graphics, videos, and/or interactive rich media, are displayed on a web page or in an application.
100
What is Call to Action
A phrase included within an ad, or a graphic element such as a button, which invites the audience to take a certain action. Examples include phrases such as Click to Read More, Download Your Free eBook Now, or Click Here.
100
What is Copy
Text in an ad or text written to be delivered audibly.
100
What is Coverage area
The geographic area covered by the signal of a specific station.
100
What is 322
How many Radio Stations make up Townsquare
200
What is Ad Click
The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard.
200
What is Click Through Rate - CTR
Expressed as a percentage of total impressions, this statistic shows how often people who are served an ad end up clicking on it.
200
What is Reach
The total number of people who see your message
200
What is Fixed position
A commercial scheduled to run at a precise time, or a commercial scheduled to run within a specific program.
200
What is 330
How many Website does Townsquare represent
300
What is Ad Impressions
The number of times an ad has been served, regardless of whether the user has actually seen or interacted with the ad in any way.
300
What is Conversion
When launching a campaign, advertisers select a specific action or set of actions they want audiences to take. Each time a member of the audience takes this action, it is counted
300
What is Frequency
The number of times an ad is served to the same consumer during a specific time period.
300
What is Live Read
Announcement is read “live” on-air by a station personality.
300
What is 3rd
Where does Townsquare rank in terms of being the largest owner of radio stations
400
What is Ad Targeting
Delivering ads to a pre-selected audience based on various attributes, such as geography, demographics, psychographics, web browsing behavior, and past purchases.
400
What is Contextual Targeting
Selecting audiences based on the type of content being displayed on a particular webpage.
400
What is retargeting
Serving ads to people who have previously visited your website
400
What is daypart
The time segments into which a day is divided by for the purpose of selling advertising time.
400
What is 1948
When did KDHL first air
500
What is Ad Network
A vendor that connects advertisers to publishers. Ad networks act as a single point of contact between publishers and advertisers, helping negotiate supply and demand.
500
What is a Cookie
Information stored on a website visitor’s browser. This tracks the visitor’s movement on the website and is used to remember the visitor’s behavior and preferences
500
What is Demo or Demographic
The age group and make-up of the audience that you wish to receive your product or service message
500
What is Arbitron
The primary Radio ratings service.
500
What is 1950
When Did KRFO first air




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