| Categories | Engineering | Digital and Brand | CCPD | Project Management and Processes |
|---|---|---|---|---|
|
What is Water/Feed, Waste, Doors, Containment/Avoidance, Tracking/Training, Toys/Behavior, Travel/Access
These are the seven categories at RSC.
|
Who is Randy Wacasey, Waterman Chao, Chris Morgan.
These 3 directors oversee our mechanical and electrical engineers.
|
What is PetSafe, Premier Pet, Invisible Fence, SportDOG, Kurgo.
These are the 5 primary brands that represent RSC.
|
What is Empathize, Insights, Design, Develop, Commercialize?
These are the 5 main elements of the CCPD process
|
Who is Autumn Duerhing?
This person is responsible for overseeing all project managers and processes for project management
|
|
What is Waste and Containment
These two categories are responsible for the majority of sales within the company.
|
What is Insights/Design
It is during the phase of the CCPD process that engineer typically enters.
|
Who is Karla Attanasio?
As brand director, this person is responsible for overall brand strategy both domestically and internationally.
|
What is funnel gate?
This is the first "gate" in the CCPD process, taking place after Insights
|
What is project update meeting?
This is the term designated by PUM
|
|
What is Jen Marler, Johanna Morris, Zain Inkleberger, Mandie Sweetham, Kelly Yaremchuck, Kevin Lee, Denelle Grant.
These are the names of each category manager for the PetSafe brand.
|
Who is Albert Lee?
As VP of engineering, this person overseas all projects that engineers are working through and allocates resources.
|
What is Click Rate Optimization?
This term is designated by the initials CRO, and is led by Stephen Doucette and his team.
|
What is development gate?
This is the second "gate" in the CCPD process, taking place after design
|
What is time, cost, or quality?
These are the 3 primary metrics that are selected from as the guiding principle of a project.
|
|
What is Containment?
This category is the oldest category at RSC.
|
What is a design patent and a utility patent?
These are the two types of patents that engineers will often seek for product designs.
|
Who is Melanie Sadler?
This person leads our Amazon content team, and is responsible for optimizing and updating Amazon product listings.
|
What is launch gate?
This is the third "gate" in the CCPD process, taking place after development
|
Who is Cora Fleming?
This person leads our marketing project managers
|
|
What is the ROI workbook?
This deliverable is required to be completed by all categories in order to enter the funnel.
|
What is software engineering?
Over half of this engineering team resides in our Ireland office.
|
What is the Young Professional and The Family Guy?
These two customer segments are the primary segments that PetSafe brand targets
|
What is Empathize, Define, Ideate, Prototype, Test?
These are the 5 steps to Human Centered Design-Thinking, which CCPD was originally modeled for RSC.
|
What is JIRA?
This software is used as a ticketing system to create project deliverables for individual teams.
|
Support Us on Ko-fi