| Callbright | Naked Lime | Customer Benefits | Reynolds Trivia | 
|---|---|---|---|
| 
						
					 
					  What is Callbright?					 
					
					 This is a real-time telephony management via web-based tool to help dealerships optimize marketing investments and improve CSI 
					 | 
				
				
						
					 
					  What is Naked Lime?					 
					
					 This is the digital marketing branch of Reynolds and Reynolds 
					 | 
				
				
						
					 
					  What is Return on Investment (ROI)					 
					
					 This is a metric that Callbright helps increase dealership awareness of through its integration with NLM 
					 | 
				
				
						
					 
					  What is 1866?					 
					
					 This is the year Reynolds and Reynolds was founded 
					 | 
						
| 
						
					 
					  What is Aptus?					 
					
					 This Naked Lime website service pulls interaction data to Callbright 
					 | 
				
				
						
					 
					  What is eNewsletter?					 
					
					 This is a digital piece of media used by dealerships to express their personality and deals to their customers 
					 | 
				
				
						
					 
					  What is CSI?					 
					
					 This is a metric to show how NLM and Callbright integration impacts a dealership's relationship with their customers 
					 | 
				
				
						
					 
					  Who is Willie Daughters?					 
					
					 This is the name of the new COO of Reynolds and Reynolds? 
					 | 
						
| 
						
					 
					  What is Callbright Interactive Desktop?					 
					
					 This is the name of the display that appears when a customer calls into the Callbright system 
					 | 
				
				
						
					 
					  What is email campaign?					 
					
					 This is a service offered by NLM to dealerships to promote targeted sales or service messaging 
					 | 
				
				
						
					 
					  What is an Xtreamly Hot Lead?					 
					
					 This is the term for a customer who is highly likely to spend money at the dealership according to NLM 
					 | 
				
				
						
					 
					  Who is Christopher Walsh?					 
					
					 This is the name of the new President of Reynolds and Reynolds? 
					 | 
						
| 
						
					 
					  What is One?					 
					
					 The number of Callbright toll-free numbers included with various NLM solutions 
					 | 
				
				
						
					 
					  When is 2011?					 
					
					 This is the year Naked Lime Founded 
					 | 
				
				
						
					 
					  What is dealership's revenue?					 
					
					 This can increase due to Callbright's ability to capitalize on NLM marketing efforts 
					 | 
				
				
						
					 
					  What is RDS?					 
					
					 This is the oldest branch of Reynolds and Reynolds? 
					 | 
						
| 
						
					 
					  What is Website Behavior?					 
					
					 VIN searches, vehicle searches, saved vehicles, price alerts, viewed vehicles, lead form submissions and interaction times are all examples of... 
					 | 
				
				
						
					 
					  What is a twist?					 
					
					 This is what the "Lime" represents 
					 | 
				
				
						
					 
					  What is Callbright and Naked Lime?					 
					
					 These two products integrate together to provide the dealership with the best approach when starting the buying process with the customer 
					 | 
				
				
						
					 
					  What is Universal Computer Solutions?					 
					
					 This is the full name of the company that merged with Reynolds and Reynolds in 2006 
					 |