Originated with maket research

Predicted that he would get the prediction right w/ only 1,500 respondants (vs 10 million)

Unreliable, unscientific, impossible to get random sample of population

Candidate Dewey beats Truman in this election.

first pollster to be employed by a president

Early political polling

Used quota sampling methods & face to face interviews

Any call in is also unscientific & worthless

Who predicted Dewey would defeat Truman in tthe election

35th president of the United States, Democratic Party

Coreectly predicted winner of presidential elections from 1916-1932

Mail in surveys to face 2 face interviews

Pollsters would NEED to find a way to generate a random samle of the population. *difficult given that internet users are a specific segment of electorate/citizenry

Gallup stopped polling about a week before the election

He was young and recourcful

Conducted very large mail-in surveys (drawn from telephhone & automobile ownership polls)

Face to face intervies to telephone serveys

33rd US President and apart of the Democratic Party

Humphrey was vunerable in West Virginia & Winsonsin

How public opinion is measured (and mismeasured)

Early telephne suveys to sophisticated telephone polling

Apart of the Republican party and a served as the 47th New York governor

kennedy kept Loius Harris in the his staff