A newsworthy article that provides basic information to answer questions such as who, what, when, where, why, how about an event or company.

Free mention of product or company.

When a fan shoots a hockey puck into a small net to win a prize from the home team.

True or False
Marketing a product includes more than just advertising.

Sweet Sammie Janes looks up all the schools on the east and west side of Rochester that she could call to see if they would be interested in purchasing cookies as staff appreciation for their next faculty meeting.

Advertising with a goal of selling an item that is being promoted.

Short term incentive to get customers interested in buying goods/services, ex: coupon, free sample, premium.

Receiving 10% off my entire purchase at Target.

True or False
Personal selling is an expensive way to promote because you don not reach a large number of people when promoting an item.

Sweet Sammie Janes listens to Mr. Wilson as he explains how many cookies he would need for the faculty meeting, when the next faculty meeting would take place, and budget.

Advertising activities that promotes good will or a positive image towards a company or person.

Any paid promotion of an idea, good, service, by identified sponsor.

Those that attended an Amerks game received a free Zwiegle's pack of sausage.

True or False
Free publicity is always good.

Sweet Sammie Janes answers questions about number of cookies per person and also discusses what she could change her package to accommodate his needs/staff needs for allergies.

A combination of advertising, sales promotion, publicity, direct marketing, and personal selling.

Direct communication by a salesperson to potential customer in person/on phone.

When you purchase a product, send in your proof of purchase and a portion or all of the money back for the product.

True or False
All companies use advertising to promote their products because advertising will always be successful.

Sweet Sammie Janes asked CCHS to purchase chocolates along with their cookie order for an additional $20.

All activities associated with the sale, distribution, and promotion of an event.

Selling products or services directly to the public, by mail order or telephone selling, rather than through retailers.

The Buffalo Bills gave away a Buffalo Bills Banner to every fan that entered into the game.

True or False
The average person is exposed to 4,000-10,000 advertisements per day.

Sweet Sammie Janes follows up with the school a couple days after the staff meeting to see how the staff enjoyed the cookies.