Product Innovation And Development Strategies 1 Jeopardy Template

Innovation & Disruptive Business Models and Products	New Product Development	Market Preparation and Branding	Horizons of Growth and innovation modes
100 True or False: Innovation is the same as invention? False: Innovation is not the same as invention.	100 The first stage of the NPD development involves changing combinations, brainstorming, and customer requests. Idea generation	100 After developing a new product, a company will 'warm up' the market place. What is this called? Market preparation	100 what is the Important element to consider in managing product innovation and development of products? The businesses stage of development.
200 What is disruptive technology? Technology that fundamentally shifts the production paradigm and often how a product or service is used.	200 What part of the process of NPD involves sales forecasting, market tests, and break-even analysis? Development and test marketing	200 a product may have its own brand, an endorsed brand, or a sub brand and innovative product	200 What stage of development represents a mature company with strong cash flows H3, H2, or H1? H1
300 What is additions to existing lines? New product in the same category	300 What is business analysis screening? identifying positioning and attempting to predict market behavior	300 What are two strategic options for product rollovers? Solo-product roll, and dual-product roll	300 The judo strategies three tactics include? Movement, Define competitive space, and Follow Through Fast
400 What percent of innovations does New-To-The-World make up? 10%	400 represents the interest of both the consumers and the company Systematic inventive thinking	400 Roger identifies five adopter types. What are they? Innovators, Early adopters,Early majority, Late majority, and Laggards	400 Which Innovation Mode has High Innovation and High market orientation Interaction Mode
500 Additions to existing lines and improvements/ revisions take up what percent of innovations? 26%	500 What are the five innovation patterns to manipulate and develop new product ideas? Subtraction, Multiplication, Division, Task unification, Attribute dependency change	500 The perspectives of Moore and Rogers': Identify what their views are oriented towards. Moore: B2B view Roger: B2C view	500 what tactic in movement is to keep a low profile until strong enough to fight. puppy dog play

Product Innovation and Development Strategies

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