Intro to Social Media Ethical and Legal Fundamentals in Social Media Personal and Professional Branding for Social Media Strategic Planning For Social Media Research in Social Media: Monitoring, Listening, and Analysis
100
What is user generated content?
Content that is created by the user
100
What is Ethics?
______ are the set of moral guidelines and principles that influence our behaviors and interactions.
100
What is a Personal brand?
______ allows you to have a distinguishable voice and community on social media.
100
What is Strategic, Measurable, Attainable, Relevant, Timely?
SMART Goals are defined as
100
What is metrics?
Data collected by the social media professional are called ______.
200
What is social media?
A wide range of online, word-of-mouth forums including blogs, company-sponsored discussion boards and chat rooms, consumer-to-consumer email, consumer product or service rating websites and forums, internet discussion boards and forums, and microblogs.
200
What is misappropriation?
Jumping onto a trend, similar to creating a popular meme like Crying Michael Jordan or Running Man, is an example of what type of deadly social media sin?
200
What is communities?
Those who are successful in establishing their presence on social media also have strong ______, which are groups of individuals who come together based on similar interests and experiences.
200
What is Brand voice; background section?
______,which is the overall tone, personality, and entity that is what is presented on social media is part of the ______ section of the plan.
200
What is Listening?
______ focuses on observing people’s feedback and evaluating the sentiment and patterns for a social media manager.
300
What is online reputation?
____focuses on allowing users to share and create information, disseminate ideas in various forms, share content, and respond to these pieces of content to create a consistent image across the different platforms.
300
What is terms of services agreement?
The agreement you sign up for creating a social media account is called a ______.
300
What is personality?
______ is uniquely memorable and a key attribute others look to for a social media presence.
300
What is Vision; mission?
______ focuses on the overall goals and dreams of the organization, whereas ______ describes key elements of the overall purpose.
300
What is both positive and negative key trends?
One of the benefits of listening and monitoring is that it can help with analyzing and measuring ______.
400
What is False?
True or False - Branded content is more trustworthy than user-generated content?
400
What is Cancel culture?
______ occurs when fans stop giving support to a person who posts insensitive content online.
400
What is brand voice?
The overall tone you present in your updates and communication online is called a ______.
400
What is A social media audit?
______ is where a social media professional analyzes all of the communication efforts for the client and organization before a campaign is launched.
400
What is Monitoring?
______ provides metrics like mentions and trends along with using data insights to tie into strategic plans.
500
What is thought leadership?
Brands, individuals, and organizations can become experts in their area as they continue to produce, share, and create content where they become the go-to resource for innovative ideas, persuading people to take action in response for their created content is an example of _____
500
What is an influencer?
A/An ______ must disclose if they are being paid by the brands they promote on their social media accounts.
500
What is Audience strategy?
______ focuses more on the key group of people a person or brand wants to reach.
500
What is Strengths, Weaknesses, Opportunities, Threats?
A SWOT Analysis stands for this
500
What is reactions?
What is an example of a basic metric for Facebook?






PRL 408 Midterm

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