Intro to Social Media | Ethical and Legal Fundamentals in Social Media | Personal and Professional Branding for Social Media | Strategic Planning For Social Media | Research in Social Media: Monitoring, Listening, and Analysis |
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What is user generated content?
Content that is created by the user
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What is Ethics?
______ are the set of moral guidelines and principles that influence our behaviors and interactions.
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What is a Personal brand?
______ allows you to have a distinguishable voice and community on social media.
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What is Strategic, Measurable, Attainable, Relevant, Timely?
SMART Goals are defined as
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What is metrics?
Data collected by the social media professional are called ______.
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What is social media?
A wide range of online, word-of-mouth forums including blogs, company-sponsored discussion boards and chat rooms, consumer-to-consumer email, consumer product or service rating websites and forums, internet discussion boards and forums, and microblogs.
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What is misappropriation?
Jumping onto a trend, similar to creating a popular meme like Crying Michael Jordan or Running Man, is an example of what type of deadly social media sin?
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What is communities?
Those who are successful in establishing their presence on social media also have strong ______, which are groups of individuals who come together based on similar interests and experiences.
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What is Brand voice; background section?
______,which is the overall tone, personality, and entity that is what is presented on social media is part of the ______ section of the plan.
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What is Listening?
______ focuses on observing people’s feedback and evaluating the sentiment and patterns for a social media manager.
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What is online reputation?
____focuses on allowing users to share and create information, disseminate ideas in various forms, share content, and respond to these pieces of content to create a consistent image across the different platforms.
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What is terms of services agreement?
The agreement you sign up for creating a social media account is called a ______.
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What is personality?
______ is uniquely memorable and a key attribute others look to for a social media presence.
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What is Vision; mission?
______ focuses on the overall goals and dreams of the organization, whereas ______ describes key elements of the overall purpose.
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What is both positive and negative key trends?
One of the benefits of listening and monitoring is that it can help with analyzing and measuring ______.
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What is False?
True or False - Branded content is more trustworthy than user-generated content?
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What is Cancel culture?
______ occurs when fans stop giving support to a person who posts insensitive content online.
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What is brand voice?
The overall tone you present in your updates and communication online is called a ______.
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What is A social media audit?
______ is where a social media professional analyzes all of the communication efforts for the client and organization before a campaign is launched.
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What is Monitoring?
______ provides metrics like mentions and trends along with using data insights to tie into strategic plans.
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What is thought leadership?
Brands, individuals, and organizations can become experts in their area as they continue to produce, share, and create content where they become the go-to resource for innovative ideas, persuading people to take action in response for their created content is an example of _____
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What is an influencer?
A/An ______ must disclose if they are being paid by the brands they promote on their social media accounts.
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What is Audience strategy?
______ focuses more on the key group of people a person or brand wants to reach.
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What is Strengths, Weaknesses, Opportunities, Threats?
A SWOT Analysis stands for this
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What is reactions?
What is an example of a basic metric for Facebook?
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