Candidates + Campaigns Definitions + Concepts Election Processes Media + Advertising Miscellaneous
100
What is Deciding to run for office
These three examples are part of what considerations?
1) Incumbent popularity
2) local party support
3) campaign costs
100
What is Gerrymandering
The manipulation of electoral district boundaries which may favor one party and could create high polarization/incumbency advantages
100
What are Party Conventions
These events allow candidates to define campaign messages, help parties reconnect after difficult primaries, and produce large and exclusive media coverage
100
What is Priming, Framing and Negative Messaging
Name three campaign strategies
100
What is the Voting Rights Act of 1965
This legislation outlawed discriminatory voting practices and voting literacy tests
200
Because swinging a vote is worth more
Why might campaigns target swing voters over increasing voter turnout?
200
What is the RAS Model
A system where voters can recall specific information about candidates, and incorporate it into their consciousness via reception, acceptation and sampling. It then becomes part of political opinion or choice.
200
What is 1958
When did presidential debates become part of the election cycle?
200
What is Priming
A candidate trying to improve poll standings by empathizing issues they are strong in is an example of what?
200
What is Shelby County v. Holder
This case functionally prevented the federal government from reviewing new voting laws passed by states for discriminatory purposes
300
Who is Trump
These are all reasons why ____ won the Presidency
- maintained heavy media coverage
- activated pre-existing voter beliefs
- radicalized world view and a guise of economic liberalism
300
What is the Online model of political learning
A system where Voters adjust evaluation of candidates after immediate assessment of campaign material, which is mostly forgotten. Voters only remember overall opinions about the candidate in question.
300
What is Voter Targets
These are methods campaigns may use to develop what?
1) door-to-door interviews
2) polling + surveys
3) connecting demographic data to voter files
300
What is Association
Which principle of advertising encourages the presentation of certain candidates in an unpopular way by connecting them to an unpopular public opinion?
300
What is Citizens United
This case ruled that laws preventing corporations and unions from funding independent political advertising violated the first amendment
400
What is The Rational Voter Model
A system where Probability that a persons vote in pivotal x the benefits of the desired outcome + duties, - the cost of voting
(PxB+D-C)
400
What is Increased reliance on primaries in presidential campaign nominations
These are all reasons for what?
1) pressure from activists/politicians
2) recommendations of McGovern-Fraser
3 party rifts (ie, Roosevelt vs Taft)
400
What are Information shortcuts
These are all examples of what?
1) talking/socializing
2) cues from community leaders
3) cues from opinion journalists
400
What is Rucho v. Common Cause
The court in this case ruled that while partisan gerrymandering is less than democratic, the federal courts cannot do anything about it
500
What is Gender Disparity
These are factors of what political issue?
- lacking ambition or desire to run
- disliked or unwanted by voters
500
What is Policy and Valence
____:a deliberate action/opinion made to achieve a political outcome
____: a political issue over which voters share common preferences
500
What is the Electoral College
These three facts are about what institution?
1) it gives greater weight to voters in smaller states
2) encourages campaign increases in tipping point states with more of x type of votes
3) if the 2016 votes from this institution had been proportionally distributed, Trump still would have won
500
1) population estimates do not account for differences between adult population and voting eligible population
2) women's suffrage decreased turnout
3) Jacksons populist appeal grew turnout in the 1820s
Name three facts about US historical turnout patterns
(Hint: one is a research flaw, one is about a specific president, and one is about a social movement)
500
What is the McGovern-Fraser Commission
This government group was put together to investigate remedies to the issue of candidate selection without popular input, particularly after the 1968 Democratic Convention in Chicago.






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