Personal Sales And Selling Promotion Jeopardy Template

Nature Of Personal Selling	Steps of the Personal Selling Process	Managing the Sales Force	Consumer Sales Promotion Methods	Trade Sales Promotion Methods
100 Personal Selling What gives marketers the greatest freedom to adjust a message to satisfy customers’ information needs?	100 Approach What is the manner in which a salesperson contacts a potential customer - is a critical step in the sales process.	100 Establishing Sales Force, Determining Sales Force Size, Recruiting and Selecting Salespeople, Training Sales Personnel, Compensating Salespeople, Motivating Salespeople What are some of the eight major decisions in sales management?Establishing Sales Force, Determining Sales Force Size, Recruiting and Selecting Salespeople, Training Sales Personnel, Compensating Salespeople, Motivating Salespeople,	100 Coupons What is it reduces a product’s price and aim to prompt customers to try new or established products, increase sales volume quickly, attract repeat purchasers, or introduce new package sizes or features?	100 Trade Slaes Promotion Methods What is it attempts to persuade wholesalers and retailers to carry a producer’s products and market them more aggressively?
200 Prospecting What is developing a database of potential customers	200 Closing What is the stage in the personal selling process when the salesperson asks the prospect to buy the product.	200 Motivating Salespeople "Nature of the jobs, job security, and pay" are considered to be the most important factors of what?	200 Cents-off Offers What is buyers pay a certain amount less than the regular price shown on the label or package?	200 Premium Money " Push Money" What is the additional compensation offered by the manufacturer to salespeople as an incentive to push a line of goods?
300 Preapproach What is the analyzation of information about each prospects needs, brand and personal characteristics?	300 Following Up What is contacting the customer to see how the product has been and to answer any questions	300 Recruit To create and maintain an effective sales force, sales managers must _____ the right type of salespeople.	300 Money Refunds What is consumers submit proof of purchase and are mailed a specific amount of money?	300 Sales Contest What is designed to motivate distributors, retailers, and sales personnel by recognizing outstanding achievements?
400 Names Salespeople seek ____ of prospects from company sales records, trade shows, commercial databases, newspaper announcements, trade association directories, and other sources.	400 Overcoming Obligations What is anticipating and countering them before the prospect raises them?	400 Sales Force Size What is "it influences the company’s ability to generate sales and profits?"	400 Rebates What is the consumer is sent a specified amount of money for making a single product purchase?	400 Cooperative Advertising What is an arrangement in which a manufacturer agrees to pay a certain amount of a retailer’s media costs for advertising the manufacturer’s products?
500 Referrals Recommendations Most salespeople prefer to use _________ from current customers to find prospects.	500 Prospecting What is the development of a database of potential customers?	500 Controlling and Evaluating Sales Force What is " performancing properly, sales management needs information?"	500 Loyalty or Shopper What is organizations such as supermarkets often provide users with _________ cards that allow them to track customer purchases while providing periodic discounts to shoppers for continued purchases?	500 Dealer Listings What are advertisements promoting a product and identifying participating retailers that sell the product?

Personal Sales and Selling Promotion

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