CAREER/DRESSY AESTHETIC

PREFERRED NAME FOR .COM AND AND SHOULD BE THOUGHT OF FIRST WHEN DESIGNING & ASSORTING PRODUCT

QUARTERLY CROSS FUNCTIONAL TREND MEETING

CASUAL AESTHETIC

DOCUMENT USED TO PROVIDE BRAND CLARITY, DETAIL BRAND ATTRIBUTES, COLOR THEORY ETC.

THIS CUSTOMER SHOPS OFTEN ENJOYS CELEBRATING HOLIDAYS AND IS OUR CUSTOMER FOCUS SEGMENT

ATHLEISURE/LOUNGE

THE FRAMEWORK USED TO SEGMENT BRANDS BY LIFESTYLE AND PRICING TIERS

ACTIVE/PERFOMANCE APPAREL

CLASSIFICATION DRIVERS THAT APPEAL BROADLY, DRIVE INCREMENTAL SALES AND PROFIT DOLLARS

THIS CUSTOMER SEGMENT GROUP RANKS QUALITY HIGH AND SHOPS AS NEEDED.

SPECIAL OCCASION APPAREL/HOME

THE FIVE P's OF THE PENNEY RETAIL STRATEGY ARE THE KEY ELEMENTS TO A SUCCESSFUL STRATEGY.

OUR NEW BUDGET PROCESS THAT ACCOUNTS FOR ONLY CRITICAL EXPENSE NEEDS, BUILT FROM THE BOTTOM UP.