The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

A gradual change of colors or a color fading into transparency.

On a film set or video shoot, this person is responsible for all creative aspects of a movie or video.

This minimalistic design approach focuses on simplicity and usability. It tends to feature plenty of open space, crisp edges, bright colors, and two-dimensional illustrations.

Refers to the integration of multiple forms of media, such as text, graphics, animation, audio, and video.

An Assortment or set of type characters all of one style and sometimes one size.

Chosen colors designed to work harmoniously with each other and represent a brand.

On a film set or video shoot, this person helps to create the look of a movie or video based on the director's vision. They make decisions around lighting, framing, and lens choice.

A mathematical ratio that dictates the most pleasing proportions of a shape or structure and is represented by the Greek symbol Phi.

The term for a repeating animation

The space between two specific letters or characters.

The intensity or purity of a color.

On a film set or video shoot, this person is in charge of the feel, look, construction, and design of the set.

A type of composition in which an image is evenly divided into thirds, both horizontally and vertically, and the subject of the image is placed at the intersection of those dividing lines, or along one of the lines itself.

Pieces of animation or digital footage which create the illusion of motion or rotation.

Fonts based upon historical or modern handwriting styles and are more fluid than traditional typefaces.

A six-digit number used in HTML, CSS, and design software applications to represent colors.

On a film set or video shoot, this person is the “chief electrician” and responsible for lighting.

The act of arranging different objects so that they are at 90-degree angles from each other, then photographing them from above.

Audio from an unseen narrator accompanying video, heard above background sound or music.

A system for organizing type that establishes an order of importance within the data.

A color model used for print purposes.

This person handles the logistics of running the set and production and acts as the liaison between the director and the rest of the crew.

When a digital element is designed to look like a replica of physical work.

The processing a computer undertakes when creating an applied effect, transition, or composite.