(TRUE/FALSE) The function of marketing research is to develop and analyze new information to help marketing managers make better decisions.

(TRUE/FALSE) A service is not a "Product" because services do not include any physical good.

(TRUE/FALSE) The product life cycle describes the stages a really new product idea goes through from beginning to end.

(TRUE/FALSE) The marketing manager's promotion is to tell target customers that the right Product is available at the right Place for the right People.

(TRUE/FALSE) Product advertising tries to sell a specific product, while institutional advertising tries to promote an organization rather than a specific product.

Data that has already been collected or published is _____.

A. useful data.
B. primary data.
C. secondary data.
D. rarely-if ever-useful for marketing decision making.

"Product" means _______.

A. all the services needed with a physical good
B. a physical good with all its related services
C. the need-satisfying offering of a firm.
D. a well-packaged item with a well-advertised brand name.

Which of the following is NOT one of the product life cycle stages?

A. Market Maturity
B. Market Penetration
C. Market Introduction
D. Market Growth

"Promotion" includes:

A. personal selling
B. mass selling
C. sales promotion
D. all of the above

Pioneering advertising is often needed during the _____________ stage of the product life cycle.

A. market maturity
B. market introduction
C. market growth
D. sales decline

A ______________ is an organized way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions.

A. Marketing Information System
B. Marketing Model
C. Marketing Research Department
D. Marketing Logistics System

Which of the following is a "product"?

A. a used car
B. A bus ride
C. a haircut
D. a dental exam
E. all of these choices are products.

Industry profits are largest in which of the following product life cycle stages?

A. Market Introduction
B. Market Growth
C. Market Maturity
D. Sales Decline

Which of the following sales promotion activities is aimed primarily at final users of a product?

A. sales contests
B. meetings
C. coupons
D. merchandising aids

An ad stressing the advantages of one brand of cookware - compared to similar (but unnamed) competitive products - is an example of ___________ advertising.

A. institutional
B. pioneering
C. primary
D. competitive

Identify the INCORRECT statement about marketing research.

A. Most small companies have a separate marketing research department.
B. People in marketing research departments often rely on outside specialists.
C. Some nonprofit organizations have begun to use marketing research.
D. Marketing managers should be involved in design of marketing information system.
E. Marketing research may involve use of questionnaires, interviews with customers, experiments, etc.

Troy Arnold has never owned a Samsung TV, but his parents owned one and were not at all satisfied. As a result, Troy won't even consider buying a Samsung. As far as Troy is concerned, Samsung has achieved brand ______________.

A. recognition
B. preference
C. rejection
D. nonrecognition

Analyzing customer comments and other companies to find new product concepts is carried out during which step of the new-product development process?

A. Idea generation
B. Screening
C. Idea evaluation
D. Idea development

The AIDA model stands for:

A. Attention, Interest, Desire, Assistance
B. Awareness, Interest, Desire, Action
C. Attention, Interest, Demand, Action
D. Attention, Interest, Desire, Action

Reminder advertising:

A. tries to develop primary demand for a product category rather than demand for a specific brand.
B. tries to keep the product's name before the public.
C. means making specific brand comparisons using actual product names.
D. tries to develop selective demand for a specific brand.

The purpose of the five-step marketing research process is to _____________.

A. help marketers choose between consumer or B2B markets.
B. design, implement, and control marketing plans and activities.
C. identify the main steps in the consumer decision process.
D. define and solve a problem.

Which of the following statements about packaging is TRUE?

A. better packaging almost always increases total distribution cost.
B. a package should satisfy not only the needs of final consumers but also those of intermediaries.
C. a package doesn't have much promotion impact at retail stores.
D. all of these statements about packaging are TRUE.

Concept testing __________.

A. takes place during the screening step of the new-product development process.
B. involves usage tests by potential customers.
C. seeks potential customers' reactions and attitudes toward new product ideas-before actual models are developed.
D. is the last step before commercialization of a new product idea.

American Tourister, a luggage producer, is planning to introduce a new product line. The marketing manager is having her sales force call on retailers to explain the company's consumer advertising plans, the unique features of the new luggage, and what sales volume/profit margins they can reasonably expect. This is an example of:

A. a "pulling" policy
B. intensive distribution
C. selective distribution
D. a "pushing" policy

Sales promotion activities:

A. Usually have long-term effects.
B. Are aimed at final consumers, but not business customers.
C. Focus more on getting attention than on stimulating action by consumers.
D. May be aimed at a firm's own employees.