(T/F) Economic buyer theory means that consumers don't know any of the facts and logically compare choices to get the greatest satisfaction from spending their time and money

(T/F) Economic needs are primary to business and organizational customers.

At which Marketing Company did Capt Won work this past summer?

A. Magnesium
B. Magneti
C. Magnanimous
D. Marketi
E. Magnemite

The most desirable age demographic to advertisers is __________.

A. 18-34
B. 35-54
C. 54-74
D. 74+

Which is the best example of "Convenience" as an economic need?

A. Dual-purpose shampoo and conditioner
B. Tempur-pedic's 10 year warranty
C. Subway in Fairchild
D. Promotion and more money

Which of these is NOT a category of organizational customers?

A. Producers
B. Intermediaries
C. Individuals
D. Government
E. Non-profits

(T/F) Digital ad spending surpassed TV ad spending by the end of 2017.

Scenario 1 (broadly targeting all segments except basics with the same marketing mix) is an example of ________________.

A. a single target market approach
B. a combined target market approach
C. a multiple target market approach
D. a value proposition approach
E. a sustainable competitive advantage approach

Which of these is the top level in the Consumer Hierarchy of Needs?

A. Personal
B. Physiological
C. Social
D. Safety

In the US, _______ is/are the largest customer group.

A. Amazon
B. Non-profits
C. Apple
D. Social media companies
E. The government

Which of these is an inbound marketing tool?

A. Blog
B. Instagram
C. Facebook
D. Landing Page
E. All of the above

(T/F) If The Fashion Channel did not use a segmentation approach, 2007 net income would be lower than 2006.

____________ is when one seeks out and notices only the information that interests them.

A. Perception
B. Selective Retention
C. Selective Exposure
D. Selective Perception
E. Selective Attitude

___________ work with suppliers and arrange terms of sale.

A. Buyers
B. Influencers
C. Gatekeepers
D. Decision Makers
E. Users

In the Digital Marketing Framework, the Attract function turns consumers from strangers to ___________.

A. Leads
B. Customers
C. Visitors
D. Promoters
E. Raving Fans

CPM is ____________.

A. The amount an affiliate pays a channel per 1,000 viewers of that channel
B. The amount a channel pays a company per 1,000 viewers of an advertisement
C. The amount a channel pays an affiliate per 1,000 viewers of that channel
D. The amount a company pays a channel per 1,000 viewers of an advertisement.

Select the correct order of the consumer learning process.

A. Cues -> Response -> Drive
B. Drive -> Cues -> Response
C. Cues -> Drive -> Response
D. Response -> Cues -> Drive

The second step in the model of organizational buying is _________.

A. Defining the problem
B. Establishing the buying process
C. Developing the product specification
D. Managing the buyer-seller relationship
E. Monitoring supplier performance

Which one of these is NOT one of Dr. Philip Kotler's "Five A's"?

A. Aware
B. Appeal
C. Ask
D. Augment
E. Act

Which one of these strategies did NOT have an additional marketing expense associated with it in 2017?

A. Scenario 1
B. Scenario 2
C. Scenario 3
D. All of the above had additional marketing expenses