Media Communication | Media Vocabulary | Media: Structure and Content |
---|---|---|
What is the world-wide-web for delivering information and services to individuals?
What is the Internet
|
What is the means of communication, such as radio and television, newspapers, magazines, and the Internet, that reach or influence people widely?
What is Media
|
What is the diversified collection of technologies that is used to reach large audiences.
What is the Mass Media
|
A form of advertising with easy conditions of entry for publishers and editors, without differentiation between authenticity to reach consumers, business customers and prospects.
What is Print Media
|
This is known as the ability to access, analyze, evaluate, and create media.
What is to be Media Literate
|
This form of communications incorporates multiple forms of information content and processing
What is Multimedia
|
As compared with print media, these you have to tune-in to.
What is Broadcast Media
|
An approach which emphasizes the technological power of the media seeing it as a key driver of social change.
What is Media Determinism
|
They believe the media are the means by which the ideas of the ruling class maintain their dominance as the as the ruling ideas.
Who are Contemporary Marxists
|
In contrast to the ease of entry into publication for print media, the entry criteria for this media sector is more exacting and more expensive.
What is Electronic Media
|
They see the media as diverse and balanced by virtue of reflecting many different voices and interest and not changing society.
Who are Pluralists
|
This is known as the domination of one set of ideas over others.
What is Cultural Hegemony
|
Perhaps the easiest sector for entry and the easiest to operate in, at the lowest cost, because even a single individual with a computer and Internet connectivity can maintain a website or a blog.
What is Social Media
|
The first driving force of consumerism in a vast industry dedicated to the ‘power of persuasion’.
What is Advertising
|
What is a system of ideas and ideals, especially one which forms the basis of economic or political theory and policy.
What is Ideology
|