What is a form of non-personal
promotion in which companies pay to promote
ideas, goods, or services?

What are generally higher-priced products,
awards, or gift cards that are earned and given
away through contests, sweepstakes, special offers,
and rebates.

What are opposite each other on the color wheel and create high contrast. (Red and green, blue and
orange, and yellow and purple are examples)

What is advertising designed to increase
sales?

What is a group of advertisements,
commercials, and related promotional materials
and activities that are designed as part of a
coordinated advertising plan to meet the specific
goals of a company.

What are activities campaigns try to influence general opinion and create a favorable public image for a person, organization, or a company, its products, or its policies?

What coordinates all of the physical elements in a place of business to project an image to customers? attracts customers, creates a desired business image, and promotes interest in products or services.

What are called “analogous colors,” are located next to each other on the color wheel and share the same undertones.

What is advertising
designed to create a favorable image for a
company and foster goodwill in the marketplace?

What is graphic symbol for a company, brand, or organization. It can be used separately or in combination with a signature.

What involves bringing news or newsworthy information about an organization to the public’s attention?

What are stand alone structures that serve as consumer sales promotion devices?

When they place large items with large items and
small items with small items to create in a display.

What are the agencies, means, or instruments
used to convey advertising messages to the public?

What is the phrase or sentence that captures the readers’ attention, generates interest, and entices them to read the rest of the ad.

What are incentives that
encourage customers to buy products or services?

What includes a store’s sign
or logo, marquee, outdoor lighting, banners,
planters, awnings, windows, and the exterior
design, ambiance, landscaping, and lighting of the
building

What refers to the relationship between and among
objects in a display.

What includes advertising in newspapers, magazines, direct mail, signs, and billboards?

What is the selling message of a written
advertisement.

What are sales promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers?

What is a presentation of an ad that shows
exactly how it will appear in print?

What is a sketch that shows the general
arrangement and appearance of a finished ad?

What encompass radio and
television.

What is the photograph, drawing, or other graphic elements that is used in an advertisement.