Introduction	Basic Plays	Intermediate Plays	Advanced Plays
100 What is the traditional view of the purpose of business? Profit	100 Excessively advertising sustainability is called: Greenwashing	100 What is the ingredient for taking it public that connects company with what consumers care about? Relevance	100 What are two sections make up Advanced Plays? Change Customer Attitudes & Create Product Infrastructure
200 What is the biggest goal of Marketers? Expanding Demand	200 The first step of identifying a company's sustainability opportunities is: Learning why consumers want it	200 What is the best way for companies to avoid risks when stepping ahead of the pack? Work with sustainability experts	200 Which Advanced Play uses media outlets to influence sustainable behavior and green product purchasing? Change Customer Attitudes
300 How big is the organic food and beverage market today? $25 Billion	300 Why does Coca-Cola advertise recycling? Plastic Bottles are a weakness of the company	300 Avoiding "greenwashing" is associated with which ingredient for taking it public? Authenticity	300 What is the goal of Creating Product Infrastructure for green products? To transform consumer habits

Marketing and Sales

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Time given to answer each question ?