| Todays Media Environment | Types of Research/ Research Questions | Primary vs. Secondary | Bonus Fun |
|---|---|---|---|
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The variable that is changed or controlled in a scientific experiment to test the effects on the dependent variable.
What is an independent variable?
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Conducted for a specific purpose and is designed to answer a specific question posed.
What is primary research?
|
K-u-l-t-u-r-e
How do you spell our agency's name
|
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How a product or company is designed to occupy a valued space in the consumer’s mind.
What is positioning?
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The variable being tested and measured in a scientific experiment.
What is a dependent variable?
|
Nielsen
Simmons MRI
Name one of the three major providers for syndicated research
|
Jerrum
What is Rhett's last name
|
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Integrated Brand Promotion (IBP)
What is the process of using a wide range of promotional tools working together to create widespread brand exposure?
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Reliability and Validity
What are the two factors that managers consider when examining the quality of research?
|
Survey, focus group, observation, interview
Name two of the four mentioned examples of primary research
|
1 pm
What time does this class meet?
|
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Deciding upon necessary changes for their organizations
Finding the potential audiences to consume that content Finding the potential advertisers who seek those audiences
Name one of the benefits that research has on media organizations.
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No
Are the values of dependent variables manipulated?
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Secondary
What is cheaper, primary or secondary research?
|
#KultivateKindness
What is our hashtag?
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