Chapter 1 and 2 Chapter 3, 4, 5 Chapter 6 and 7 Chapter 8 and 9 Every chapter
100
What is marketing
The process that connects suppliers to end users.
100
What is a free market
An economic system that permits profit, competition, and private property.
100
What is branding
All of the features that make up a products, image, name, visual associations, and slogan.
100
What is sales promotion
All of the non-personal activities that marketers use to try to directly increase sales over a period of time.
100
What is positioning
It helps establish your product's or service's identity within the eyes of the purchaser
200
What is a target market
Specific group of customers a company directs its marketing efforts at.
200
What is Perfect competition, Monopolistic competition, Oligopoly, and Monopoly.
Four types of competition
200
What is product domiant
It means a companies product dominates the market.
200
What is most effective and most expensive
Sample are both ___________ and ____________ type of sale promotion
200
What is consumers and competitors.
Two groups to always consider when making marketing decisions.
300
What is motivation
The biological, emotional, rational, or social forces that activate and direct behaviors.
300
What is marketing research
Systematic collection, analysis, and interpretation of information related to marketing.
300
What is a variable cost
Costs that can go up or down depending on the amount of product made or service provided.
300
What are channels of distribuiton
The paths of ownership that goods follow as they pass from the producer to the consumer.
300
What is logistics
The detailed coordination of a complex operation involving many people, facilities, or supplies.
400
What is Thorndike, Maslow, Alderfer.
Three motivational theorists
400
What is advertising research.
Provides information on how to effectively convey a product message to potential consumer.
400
What is the most important part of packaging
Consolidation
400
What is integrated
What channel of distribution does McDonald's use
400
What is tariffs
A tax on imports or exports.
500
What is Fads, Trends, Niche, Seasona
Four non-traditional product life cycles
500
What is the final stage of product development.
Market entry
500
What is penetration pricing
Setting the initial price of a product low in order to attract customers.
500
What is draw style lotteries
Sweepstakes are just
500
What is plane, truck, pipeline, boat, freight
What are all of the ways to distribute






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