Chapter 1 and 2 | Chapter 3, 4, 5 | Chapter 6 and 7 | Chapter 8 and 9 | Every chapter |
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What is marketing
The process that connects suppliers to end users.
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What is a free market
An economic system that permits profit, competition, and private property.
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What is branding
All of the features that make up a products, image, name, visual associations, and slogan.
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What is sales promotion
All of the non-personal activities that marketers use to try to directly increase sales over a period of time.
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What is positioning
It helps establish your product's or service's identity within the eyes of the purchaser
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What is a target market
Specific group of customers a company directs its marketing efforts at.
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What is Perfect competition, Monopolistic competition, Oligopoly, and Monopoly.
Four types of competition
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What is product domiant
It means a companies product dominates the market.
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What is most effective and most expensive
Sample are both ___________ and ____________ type of sale promotion
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What is consumers and competitors.
Two groups to always consider when making marketing decisions.
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What is motivation
The biological, emotional, rational, or social forces that activate and direct behaviors.
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What is marketing research
Systematic collection, analysis, and interpretation of information related to marketing.
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What is a variable cost
Costs that can go up or down depending on the amount of product made or service provided.
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What are channels of distribuiton
The paths of ownership that goods follow as they pass from the producer to the consumer.
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What is logistics
The detailed coordination of a complex operation involving many people, facilities, or supplies.
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What is Thorndike, Maslow, Alderfer.
Three motivational theorists
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What is advertising research.
Provides information on how to effectively convey a product message to potential consumer.
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What is the most important part of packaging
Consolidation
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What is integrated
What channel of distribution does McDonald's use
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What is tariffs
A tax on imports or exports.
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What is Fads, Trends, Niche, Seasona
Four non-traditional product life cycles
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What is the final stage of product development.
Market entry
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What is penetration pricing
Setting the initial price of a product low in order to attract customers.
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What is draw style lotteries
Sweepstakes are just
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What is plane, truck, pipeline, boat, freight
What are all of the ways to distribute
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