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The path the product takes from producer or manufacturer to the final user
What are the channels of distribution?
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intermediaries who buy from many producers and sell these goods/services to the consumer
What are retailers?
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Trucking, Rail Transportation, Water Transportation, Pipelines, Air Transportation
What are the types of transportation?
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A farmer or craftsperson
What is a producer?
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Specialized selling efforts
What is exclusive distribution used for?
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Transporting, Storing and Handling Merchandise
What are the 3 marketing functions that Physical Distribution involve?
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Indirect or Direct
What are the classifications of the channels of distribution?
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The process of transporting, storing and handling goods to make them available to consumers
What is physical distribution?
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intermediaries who buy in bulk in order to resale the goods/services, to produce other goods/services or for use in their daily business operations
What are wholesalers?
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Manufacturer or Producer
Who does the channel of distribution begin with?
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Developing and performing marketing activities across national boundaries
What are the international marketing strategies?
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When the goods/services go to an intermediary, then to the consumer
When does indirect distribution occur?
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When the goods/services are sold from the producer directly to the final user
When does direct distribution occur?
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Identify various methods of entry
What is the first step in developing an international marketing strategy?
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