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The path the product takes from producer or manufacturer to the final user
What are the channels of distribution?
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When the goods/services are sold from the producer directly to the final user
When does direct distribution occur?
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The process of transporting, storing and handling goods to make them available to consumers
What is physical distribution?
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Selling goods/services to other countries
What is exporting?
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consists of symbols, words and pictures used to transmit information;consists of sender, receiver, noise and feedback
What is a communication model?
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Producer or manufacturer
Who does the channel of distribution begin with?
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When the goods/services go to an intermediary, then to the consumer
When does indirect distribution occur?
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Transporting, Storing and Handling Merchandise
What are the 3 marketing functions that physical distribution involve?
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Buying goods/services from other countries
What is importing?
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An economy system based on private ownership of a real/personal property; includes profit, private ownership and competition
What is a market economy?
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A farmer or craftsperson
What is a producer?
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intermediaries who buy from many producers and sell these goods/services to the consumer
What are retailers?
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Trucking, Rail Transportation, Water Transportation, Pipelines, Air Transportation
What are the types of transportation?
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A reciprocal relationship between a US firm and a firm located in another country
What is a joint venture?
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When tasks are delegated by the skills and competencies of individual workers
What is labor specialization?
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a company that makes goods/services for consumers to use in their everyday lives; or a company that makes goods/services for other businesses to use to produce goods/services
What is a manufacturer?
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intermediaries who buy in bulk in order to resale the goods/services, to produce other goods/services or for use in their daily business operations
What are wholesalers?
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Developing and performing marketing activities across national boundaries
What are the international marketing strategies?
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partnership created globally to create a competitive advantage
What is a strategic alliance?
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The efforts of individuals, groups and organizations to protect the rights of consumers
What is consumerism?
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Direct or Indirect
What are the classifications of the channels of distribution?
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Specialized selling efforts
What is exclusive distribution used for?
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Identify various methods of entry
What is the first step in developing an international marketing strategy?
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Analyze opportunities and risk associated with the foreign market
What is the last stem in an international marketing strategy?
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The Right to Safety, The Right to be Informed, The Right to Choose, The Right to be Heard, The right to Satisfaction to Basic Needs, The Right to Redress/Remedy, The right to Consumer Education, The Right to a Healthy Enviroment
What is the consumer bill of rights?
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