all of the businesses through which products or services pass on the way to the consumer
• Intermediaries:

channels involve only the originator.

a method of distributing an event to a large volume of people

Cable, satellite, and Internet service providers earn their revenue by

a way of distributing multimedia files
over the Internet for later playback

the businesses, or channel members, involved in making the product or service available

channel of distribution can have many channel members.

inexpensive audio medium that is available when other options aren’t

new technologies that change existing forms of communication channels

a movie that contains film of actual concert performances

the process of planning, organizing,
and managing the distribution of products and
services

Each channel member has a specific role in
moving the product or service from

Television is losing viewers to

Distributors must follow

types of delivery systems

The Internet offers an efficient way to distribute
products. List one example.

the facility where an event is held

experience in which the viewer is surrounded by a 3-D environment that will actively engage the individual

App feature that reviews your private data to provide you with answers to questions it predicts you might ask

sports funded by schools that do not provide a
return on investment

Only two major channels of distribution are
available for sports and entertainment events.

oval-shaped outdoor theaters with tiered seating around a central staging area

TV networks’ revenue is generated by

high-speed Internet service

an agreement that controls the marketing mix and governs the distribution of professional sports games, including the locations of the teams and the number of teams allowed in the league