| QUICK FACTS | External/Internal Environment |
|---|---|
|
Name one of the movie franchises that Lego partnered with
Star Wars, Harry, Potter, etc.
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Name one of the internal factors that led the Lego Group to decline in profit
Operations, expansion problems or lack of accountability
|
|
When was the LEGO group founded?
1916
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Name a reason why consumers started buying less Lego products in the 1990’s.
Birth rates declining, household spending on toys declining, shorter attention spans, demand for tech products, less unstructured play, etc.
|
|
The danish words, Leg Godt which Lego is named for, translate to what in English?
Play Good
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What was the demographic trend related to the decline in demand in the general environment?
Declining birth rates
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