Monetization | UA Marketing Goals | AdAction Advertisers |
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What is 'Reward Video'
RYAN
I'm an idle gold mining game looking to provide my users with additional ways to earn power ups with an opt-in engagement that continues to provide a good user experience (Hint sometimes available after your avatar dies and wish to continue).
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What is 'Ad Revenue' (Banner ads, interstitials, etc)
RYAN
I'm a solitaire app with high daily active users (DAU) who are engaged for substantial session times. I don't have in-game currency or offerwalls. What is the best strategy I can implement to monetize my app?
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What are 'Cost Per Engagement campaigns'
RYAN
I am a mature, strategy RPG title that has been active for years with high saturation in the market. What is a good way for me to continue running low-risk paid user acquisition with AdAction?
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What is 'Subscription'
DANNY
I’m a VPN app with global coverage, what is the most effective way for me to monetize my apps?
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What are 'Keyword Campaigns'
DANNY
If I'm already running extensive reward CPI and CPE campaigns and I am looking for incremental organic uplift, what would be the most effective AdAction campaign I should consider running with?
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What is 'Organic lift'
DANNY
I’m a food delivery app looking to run a burst campaign. Along with driving top App Store rankings, what else does bursting do for my offers?
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What is 'All'
RYAN
My app skews towards a younger audience that is highly engaged. Which of these monetization strategies should I employ? In-app purchases, advertisements or an offerwall?
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What is 'ROAS'
RYAN
DAILY DOUBLE: I am an enterprise gaming company with Casino games that monetize through In-App Purchases (IAPs). What is my priority KPI goal on a UA campaign?
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What is 'CPI w/ CPE copy'
DANNY
I'm a music streaming app running incent CPI campaigns that track downstream engagements. What strategy could I employ with AdAction to push users towards downstream events while keeping my CPI low?
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