Who am I? Approval Process Lingo Systems & Tools Production
100
Who is Digital Design?
This team is responsible for concepting and developing creative content for department pages and homepages.
100
Who is Project Management?
This team creates and manages the digital production schedule.
100
What is the sale event template?
This document contains all information necessary for creating Homepages and department pages.
100
What is the BCC? (ATG)
This system is currently used for programming pages and building assortments.
100
What is Business Review?
At this stage in the process, all Homepages and department pages are reviewed thoroughly for accuracy of promotional assortments, linking, copy and images.
200
Who is Promotional Merchandising?
This team is responsible for building and executing all promotional offers for digital channels including kohls.com
200
What is Creative Review?
In this step of the approval process marketing builds, reviews, and approves the homepage and email creative.
200
What is email?
Merchandise features, merchandise equities, KCK, salebanners, and subject lines make up this.
200
What is Omniture?
Digital Merchandising uses this program to pull clicks and engagement for department page equities and modules.
200
What is Business Review and Validation?
These review stages are the only times Digital Merchandising reviews their modules.
300
Who is Digital Merchandising (WMP)
This team submits adset spreadsheets for department page modules and equities.
300
Who are the GMM & DMM?
Final approval of marketing concepts for Homepage and email come from these individuals.
300
What is the Homepage?
The shipping banner, merchandise features, top navigation, visual category links, and marketing equities make up this.
300
What is Today's Ad?
This tool is a constant link on kohls.com and provides access to all of Kohl's tabs via digital format.
300
What is copyright and trademarks?
These symbols should be included when selling certain Kohl's brands.
400
Who is Page Production?
This team manages html files for linking updates
400
Who is Amanda Oglesby? (Heather Blachowski)
This person must approve all updates to the live site before execution.
400
What is department page?
Feature module, C module, and E module are present on this type of page.
400
What is Campaign Review?
Digital Design uses this site to put mockups of sale events before turning over to Page Production.
400
Who is Verification? (Project Verification)
This group divides their business review into 4 assignments.
500
Who is Copy Editing?
This team's role in page production includes the proper formatting and spelling of callout and creative content.
500
What is 3?
The number of electronic packet routes sent by PM for Homepages.
500
Who are the ABs?
This group is the first to complete all offer, image, and web id information on the department templates.
500
What is the Sale Event Checklist?
Promo Merchandising, Page Production, Design, and Verification use this google doc to indicate completion of daily reviews.
500
What is Personalization? (efficiency)
This is one of the goals for upgrading the content management system to WCS.






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