Who am I? | Approval Process | Lingo | Systems & Tools | Production |
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Who is Digital Design?
This team is responsible for concepting and developing creative content for department pages and homepages.
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Who is Project Management?
This team creates and manages the digital production schedule.
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What is the sale event template?
This document contains all information necessary for creating Homepages and department pages.
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What is the BCC? (ATG)
This system is currently used for programming pages and building assortments.
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What is Business Review?
At this stage in the process, all Homepages and department pages are reviewed thoroughly for accuracy of promotional assortments, linking, copy and images.
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Who is Promotional Merchandising?
This team is responsible for building and executing all promotional offers for digital channels including kohls.com
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What is Creative Review?
In this step of the approval process marketing builds, reviews, and approves the homepage and email creative.
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What is email?
Merchandise features, merchandise equities, KCK, salebanners, and subject lines make up this.
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What is Omniture?
Digital Merchandising uses this program to pull clicks and engagement for department page equities and modules.
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What is Business Review and Validation?
These review stages are the only times Digital Merchandising reviews their modules.
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Who is Digital Merchandising (WMP)
This team submits adset spreadsheets for department page modules and equities.
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Who are the GMM & DMM?
Final approval of marketing concepts for Homepage and email come from these individuals.
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What is the Homepage?
The shipping banner, merchandise features, top navigation, visual category links, and marketing equities make up this.
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What is Today's Ad?
This tool is a constant link on kohls.com and provides access to all of Kohl's tabs via digital format.
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What is copyright and trademarks?
These symbols should be included when selling certain Kohl's brands.
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Who is Page Production?
This team manages html files for linking updates
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Who is Amanda Oglesby? (Heather Blachowski)
This person must approve all updates to the live site before execution.
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What is department page?
Feature module, C module, and E module are present on this type of page.
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What is Campaign Review?
Digital Design uses this site to put mockups of sale events before turning over to Page Production.
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Who is Verification? (Project Verification)
This group divides their business review into 4 assignments.
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Who is Copy Editing?
This team's role in page production includes the proper formatting and spelling of callout and creative content.
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What is 3?
The number of electronic packet routes sent by PM for Homepages.
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Who are the ABs?
This group is the first to complete all offer, image, and web id information on the department templates.
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What is the Sale Event Checklist?
Promo Merchandising, Page Production, Design, and Verification use this google doc to indicate completion of daily reviews.
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What is Personalization? (efficiency)
This is one of the goals for upgrading the content management system to WCS.
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