The phrase "_____and_____stores" comes from early retailing when many retailers were in family businesses and often lived in apartments above their stores.

A combination of tangible and intangible factors that describe what a shopper thinks about his or her relationship with a store.

A stores brand image is generally driven by what?

A combination of communication tools- advertising, in-store marketing, special events, and personal selling.

Marks the boundary where store space begins and a mall's common area ends.

This is most effective when the message sent is clear and consistent with image

A word coined by retailers to describe the elements (lighting effects, sounds levels, aromas, etc) that appeal to our five senses.

Who is one of the best-known researchers that was discussed in this chapter that is also the founder of a company called Envirosell?

What a fashion apparel or accessory item becomes when it is widely desired by consumers

Made up side-by-side stores with parking lots immediately outside their doors

Name 1 thing that communicates brand image.

An identified segment of the population that research indicated is a good “fit” for a retailers product or service offerings. The group that the retailer aims all of the stores promotional communication efforts

What are the 3 basic elements of communication?

Name 3 out of the 8 stages in the consumer information processing?

What is it called when merchandisers expose merchandise to potential customers?