This company’s Pearl Harbor tweet generated a lot of criticism for trying to leverage a national day of remembrance as a marketing ploy.

Contacting a reporter to present him/her with a story they might be interesting in covering is called ______.

Often, the goal of public relations is to get ______ media, which is the opposite of paid media.

What is the name of our chapter’s blog/publication?

Four More Years.

Amazon recently announced their intention to distribute some packages via drone delivery. Around which “holiday” was this announcement made?

This is what PR pros (and journalists) call the first sentence of a press release, which is arguably your best chance to explain what the release is about.

An agency that combines advertising, public relations, promotions and other marketing practices is known as what kind of agency?

This chapter is named after a UI SJMC grad who became the VP of Chase Manhattan Bank and served as the national president for PRSA. What is his name?

You Can Still Dunk in the Dark

Esurance announced in a Super Bowl ad that they would give away $1.5 Million one person who tweeted at them using what hashtag?

To measure the success of a PR campaign, professionals often use a financial indicator known as _________

In an agency, the person in charge of client communication and project management is called a(n) ________.

Where does Professional Advisor, Chad Ruback work?

DOUGH a crust an unbaked crust. RAY, a guy that likes pizza. ME a pizza liked by a guy named ray. FAH no idea what fah is. SO so. LA a city. T tee

This popular company aired a Super Bowl ad featuring “America the Beautiful” sung in different languages. Despite internet backlash, they have issued no comment.

HARO is an online service that sends source requests from journalists to public relations professionals. What does HARO stand for?

Following graduation, when is a PRSSA member allowed to join a PRSA Chapter?

Name two accounts new to Inspire this semester.

“Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!”

This pasta company recently underwent a PR Crisis when their CEO said, "I would never make a spot with a homosexual family."

A calendar put out by magazines, blogs, and news outlets that tells advertisers and PR pros what kind of content they might be interested in is called a(n)

This entertainer’s success in the circus industry is largely attributed to his masterful manipulation of the media.

Name two PR/Marketing agencies in Eastern Iowa

Never Forget.
(Photo of cell phone taking picture of the New York skyline without the Twin Towers)