Big Bets More Big Bets Customer Problem AuthN Programs ID360 Technical Strategy
100
What is Big Bet 2
Connect people to experts
100
What is Big Bet 4
Transform Omni-Channel Commerce
100
What is Big Bet 5
SMBs are outgrowing current solutions w/ too many users and customers — everything is slow. Alternatives are very expensive, overbuilt, require massive migration/learning curve.
100
What is Tech-6 Input Goal
Modernize technology stack and dramatically simplify developer experience for capabilities
100
What is Micro Services and Micro Experiences
Composable, and reusable user experiences. Remediation at point of need. 2.0 rewrites
200
What is Big Bet 4
Be the center of small business growth
200
What is Big Bet 3
Be the Financial Identity Platform
200
What is Big Bet 1
Customers having difficulty finding what they need on our websites and when they do, it’s not easy at all to complete simple tasks.
200
What is SBSEG-1 Transform Invoicing
Banking grade multi-factor auth for highly sensitive transaction
200
What is Monoliths to Capabilities in CityMap
Decomposing the client side monolith code into domain specific components. Deprecating the IUX monolith
300
What is Big Bet 1
Revolutionize speed to benefit
300
What is Big Bet 5
Fuel Success for SMBS with up to 100 Employees
300
What is Big Bet 2
Customers lack confidence and need access to experts for high stakes financial tasks. Experts want to grow their practice and find new customers.
300
What is BB1-IG7 Fraud & Risk
Passive Continuous authentication to prevent real fraud in real time
300
What is Flexible Domain Model
Adopting 2.0 API's and updating experiences
400
What is Big Bet 5
Disrupt the small business mid-market
400
What is Big Bet 2
Be the Virtual Expert Platform
400
What is Big Bet 3
Consumers struggle to make ends meet and have difficulty finding the best rates and Financial Institutions want quality leads and reduced friction to approve.
400
What is BB1-IG7 Fraud & Risk
Introduce and expand industry leading password-less auth factors such as mobile push, WebAuthN, TOTP
400
What is Self Service Maturity + ID 2.0 Scorecard
Updating our devportal documentation to be more discoverable and useful to aid in self service onboarding.
500
What is Big Bet 3
Unlock smart money decisions
500
What is Big Bet 1
Focus on Clean Data, Never Enter Data, Accelerate AI
500
What is Big Bet 4
Finding customers online is costly and time consuming. Customers try to expand to new e-commerce channels, but they don’t work together (Amazon doesn’t work with Etsy, and neither works with my website). Managing customers, inventory, tax laws across multiple channels, and payment methods is complex.
500
What is SBSEG-7 Accelerate speed to benefit
Consolidate 20+ SBSEG sign in experiences to a single experience and expand progressive sign up
500
What is Data Products + AI/ML
Insights and Call to Action Framework






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