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What is another name for In-WATS?
Toll-Free long-distance lines or 800-numbers
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The 1-800 numbers led to the beginning of the cottage industry of?
Call-Centres
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What does PULC stand for?
Packaged Universal Lifetime Credit
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Before In-WATS there was....?
WATS
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Who was the brains behind Alden's operation?
Lawrence Chait
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What was Murray Roman's job title?
Telemarketer consultant
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Who developed In-WATS?
AT&T
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Why was Alden's original campaign for In-Wats unsuccessful?
The public was not used to the convenience
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Spiegel was the ----- of Chicago's Big merchants?
Third
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What was the area code associated with the In-WATS number?
800
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Who founded NDC?
George W. Thorpe
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Mid 20th Century saw new private delivery services such as?
FedEx and UPS
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How were subscribers billed?
Monthly
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Who were the original target demographic for mail-order catalogue companies?
Blue-collared households and people of colour
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Postal Service found itself in between two possibilities. what were they?
Public Service or Profit Maximization
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