| Introduction | IKEA in India |
|---|---|
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What is Sweden
What country was IKEA founded in?
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What is already assembled
Do the Indian customers want do-it-yourself or already assembled furniture?
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What is Ingvar Kamprad
Who is the founder of IKEA?
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What is long-term oriented
Is Sweden long-term or short-term oriented?
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What is 1943
What year was IKEA founded?
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What is Foreign Direct Investment
What does FDI stand for?
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