Are the various forms of mass communication

are designed to influence people.

This technique contains an
exaggerated appeal that gets to
your emotions.

in media takes the
form of using high-tech equipment to communicate information.

This technique tries to
convince a person that one particular brand
is better than all the others.

Scientific evidence appeal

the arts,
beliefs, and customs that make up a way of life for a group of people at a certain time.

This
advertising technique tries to
convince people that they will
have a certain image by using a
particular product or service.

Progress appeal

Media literacy

Bandwagon appeal

This advertising
technique often offers a special
prize, gift, or coupon.

Advertising

This advertising
technique contains something
that sticks in the mind.

This
technique uses a spokesperson,
who sometimes is famous, to
name the benefits of the
product or service.