Elements | Elements and more | Principles and typography | Typography | Typography (continued) |
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What is line
An extension of a point, elongated mark, connection between two points, the effect of the
edge of an object |
What is color
A hue that is triggered from how the eye views light.
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What is contrast
Juxtaposition of opposing elements.
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What is Sans Serif
A typeface without serifs
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What is typography
Space between lines
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What is shape
A self contained defined area of geometric or organic form
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What is value
Light/darkness
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What is harmony
Satisfying appeal to viewers.
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What is monospace
A typeface that has the same width for each character
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What is weight
Thickness of a line
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What is direction
All lines have direction. Horizontal, Vertical or Oblique.
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What is balance
Size used to show distance between objects.
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What is dominance
Gives a piece interest and removes monotony
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What is alignment
Setting of text flow or images placement relative to a document
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What is typography
The style/appearance of text
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What is size
The relationship of the area occupied by one shape to that of another
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What is gradation
Produces linear perspective
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What is unity
The use of various design elements and principles for an appealing piece.
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What is proximity
How close or far apart items are from each other
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What is typeface
A set of characters of the same design
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What is texture
Surface quality of a three-dimensional shape. Rough, smooth, soft hard glossy etc. Texture can be physical or visual.
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What is repetition
A constant shape being used, usually in a pattern.
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What is Serif
A slight projection finishing off a stroke of a letter in certain typefaces
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What is measure
The measurement of a line's length, measured in picas.
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What is font
A specific typeface of certain size and style. For example. Arial 12 pt. bold
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