Elements Elements and more Principles and typography Typography Typography (continued)
100
What is line
An extension of a point, elongated mark, connection between two points, the effect of the
edge of an object
100
What is color
A hue that is triggered from how the eye views light.
100
What is contrast
Juxtaposition of opposing elements.
100
What is Sans Serif
A typeface without serifs
100
What is typography
Space between lines
200
What is shape
A self contained defined area of geometric or organic form
200
What is value
Light/darkness
200
What is harmony
Satisfying appeal to viewers.
200
What is monospace
A typeface that has the same width for each character
200
What is weight
Thickness of a line
300
What is direction
All lines have direction. Horizontal, Vertical or Oblique.
300
What is balance
Size used to show distance between objects.
300
What is dominance
Gives a piece interest and removes monotony
300
What is alignment
Setting of text flow or images placement relative to a document
300
What is typography
The style/appearance of text
400
What is size
The relationship of the area occupied by one shape to that of another
400
What is gradation
Produces linear perspective
400
What is unity
The use of various design elements and principles for an appealing piece.
400
What is proximity
How close or far apart items are from each other
400
What is typeface
A set of characters of the same design
500
What is texture
Surface quality of a three-dimensional shape. Rough, smooth, soft hard glossy etc. Texture can be physical or visual.
500
What is repetition
A constant shape being used, usually in a pattern.
500
What is Serif
A slight projection finishing off a stroke of a letter in certain typefaces
500
What is measure
The measurement of a line's length, measured in picas.
500
What is font
A specific typeface of certain size and style. For example. Arial 12 pt. bold






Graphics vocabulary (Standard 2.0

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