| Brand Knowledge | Clothes | Basics | Fabric | SS20 | 
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					  When was GIADA founded?					 
					
					 2005 
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					  What is the price range of our coats?					 
					
					 $1500-$35,500 
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					  What are our main colors?					 
					
					 Black, white and subtle neutrals 
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					  Explain the difference between placed print and an all over print?					 
					
					 Placed print: placed after the piece of fabric is cut 
					All Over: All over the fabric and cut with the fabric  | 
				
				
						
					 
					  What are two patterns of our current collection?					 
					
					 Morning Garden, Botanical Garden 
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					  Who is our Creative Director?					 
					
					 Gabriele Colangelo 
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					  What is one defining element in our clothing?					 
					
					 Pleats 
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					  How is the stockroom organized?					 
					
					 Classics, SS, FW 
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					  Who is our cashmere supplier?					 
					
					 Loro Piana 
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					  What are three colors of our current collection?					 
					
					 Betulla, Petalo, Agave, Grafite, Rose Brown, Amaryllis, Nuvola, Ciliegio, Melograno, Tramonto, Cedro 
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					  What are three things you should tell a customer who has never visited GIADA?					 
					
					 Made in Milan, Italy. First Flagship store in the States. Italian Luxury Woman’s wear brand. 
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					  What type of pleats do we use in our clothing?					 
					
					 Accordion and Fixed Pleats 
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					  What are the colors of our Chinese New Year Capsule?					 
					
					 o	Holiday Red or Amaryllis and Melograno 
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					  What are our main fabrics?					 
					
					 Fur, Cashmere, Silk 
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					  What is our inspiration for this collection?					 
					
					 Poetic Memory 
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					  What are three distinctive elements of the brand?					 
					
					 Pure cuts, precious materials, and distinctive color palettes 
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					  What types of necklines do we use in our clothing?					 
					
					 Mock Sailor Collar, Sabrina, Cowl, Open Round Neck, Butterfly, Double V-Neck, Folded V-Neck, Paneled, Decorated 
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					  What upcoming collection is making its debut this SS?					 
					
					 Leisure Collection 
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					  What is our most expensive fabric and how much is the most expensive item in this fabric?					 
					
					 Black Glama $35,500 
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					  What are three defining elements of this collection?					 
					
					 Glass Tear Drops, Mousseline Silk and Lantern Sleeves 
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					  What is the philosophy of GIADA?					 
					
					 Art to Art 
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					  What are the possible length skirts we carry?					 
					
					 Mini, Knee, Midi, Long 
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					  What are the opening and closing procedures?					 
					
					 Open: Open register, put iPod on doc, turn on TV, close fitting room doors 
					Closing: Close register, scan receipts if needed, Daily Recap email, take off iPod, turn off TV, open fitting room doors  | 
				
				
						
					 
					  What makes our cashmere so special?					 
					
					 The fact that it is baby cashmere 
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					  Who are the four art inspirations for this collection?					 
					
					 Man Ray, Stef Mitchell, Auguste Rodin, Ronan Boroullec 
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