the activity, set of institutions, and process for creating, communicating, delivering and exchanging offerings that have value

Before producing and selling a product, marketers must do this

When a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and________________.

the difference between a feature and a benefit

A business owned by one person

a plan of action for achieving your goals and objectives.

Proctor and Gamble’s decision to offer different types of soaps in a wide range of prices is an example of this

A business identifies a market that shares common characteristics on the basis of where people live and work, which is an example of market identification by ________________ segmentation.

A business owned by two or three people

the objective you plan to fulfill and will determine where your business/firm needs to be by a particular date.

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

Identifying market segments helps a business to develop appropriate

A business owned by stockholders

Next step after establishing goals and developing a marketing strategy.

Companies have been forced to pay more attention to the specific needs of consumers because of

Selecting a target market based on very specific criteria that limit the audience to a well-defined segment is an example of_______________.

A form of business ownership that provides limited liability and tax advantages.

Help measure effectiveness.

Businesses that segment the market based on psycho graphics are grouping people according to their_________________.

When the Green company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using ______________ marketing.

a body of law that governs every aspect with regards to conducting a business.