What We Do Who We Are IOOGA
100
Provide the most inviting, easy, and safe tire and wheel purchase and service experience in the world
Our Strategy
100
To Make (More) Dreams Come True
Our Mission
100
We are honest, fair, and do what we believe is right
Definition of Integrity
200
Can-Do Attitude - Unexpected Experience - Low Prices More Choices - Trusted Expert
4 Brand Dimensions
200
To be the best! Our unique success is based on caring for and cultivating people, delighting our customers, and growing responsibly
Our Vision
200
Our strength comes from caring for and helping one another
Definition of Our People
300
We promise that when you work for or do business with us, you'll experience caring people doing the right thing
Brand Promise
300
Be Honest, Work Hard, Have Fun, Be Grateful, Pay It Forward
Five Life Lessons (in order)
300
Every day, we must earn the right to call them our customers
Definition of Our Customers
400
Earn the Visit, 3 Phase CES (Customer Experience Strategy), PSE (Perfect Service Experience)
3 Core Fundamentals
400
Happy Employees, Happy Customers, Sell More, Sell Better, and Manage Expenses
5 Gauges
400
We seek to gain and share knowledge, innovate, achieve results, and open stores
Definition of Growth
500
1. Build the Relationship, 2. Empower the Customer, 3. Personalize the Recommendation
3 Phases of CES (Customer Experience Strategy)
500
Recruiting, Training, Coaching, and Mentoring - Environment Ready - Clear Roles and Expectations - Right Number of Qualified People Scheduled
1 of the 4 Puzzle Pieces
500
We are passionate about having fun, giving our best, working safely, and sharing in our success
Definition of Attitude






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