What We Do | Who We Are | IOOGA |
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Provide the most inviting, easy, and safe tire and wheel purchase and service experience in the world
Our Strategy
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To Make (More) Dreams Come True
Our Mission
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We are honest, fair, and do what we believe is right
Definition of Integrity
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Can-Do Attitude - Unexpected Experience - Low Prices More Choices - Trusted Expert
4 Brand Dimensions
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To be the best! Our unique success is based on caring for and cultivating people, delighting our customers, and growing responsibly
Our Vision
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Our strength comes from caring for and helping one another
Definition of Our People
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We promise that when you work for or do business with us, you'll experience caring people doing the right thing
Brand Promise
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Be Honest, Work Hard, Have Fun, Be Grateful, Pay It Forward
Five Life Lessons (in order)
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Every day, we must earn the right to call them our customers
Definition of Our Customers
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Earn the Visit, 3 Phase CES (Customer Experience Strategy), PSE (Perfect Service Experience)
3 Core Fundamentals
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Happy Employees, Happy Customers, Sell More, Sell Better, and Manage Expenses
5 Gauges
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We seek to gain and share knowledge, innovate, achieve results, and open stores
Definition of Growth
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1. Build the Relationship, 2. Empower the Customer, 3. Personalize the Recommendation
3 Phases of CES (Customer Experience Strategy)
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Recruiting, Training, Coaching, and Mentoring - Environment Ready - Clear Roles and Expectations - Right Number of Qualified People Scheduled
1 of the 4 Puzzle Pieces
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We are passionate about having fun, giving our best, working safely, and sharing in our success
Definition of Attitude
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