| Geofencing/Retargeting | Online Registration | Audience Extension | Live Content |
|---|---|---|---|
|
What is Ad Retargeting
Focused advertising to people who have already expressed Interest
|
What is an Exclusive Opportunity
Only one sponsor per show brand
|
What is Banner Burn
Seeing too many ads on one screen
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What is 12 months
Length of time videos will be housed on Informa Markets Directory
|
|
What is Cost per Thousand
CPM
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Who is sponsorship audience
All Pre-Registered Attendees
|
What is Bigger Reach
Ads served on sites outside of Publisher's sites
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What is Onsite Promotion
Logo on Theater, Literature Distribution, Promotion in Show Guide
|
|
What is Geofencing
Location Based Advertising
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What is Online Registration Sponsorship
Branding on specific show registration pages and E-mail confirmations
|
What is Audience Extension
A process that extends digital audiences
|
What is Live Content Sponsorship
Video taping presentations that our customers can then brand and promote on their marketing channels
|
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