These keywords include a brand name.

Users who access a site by typing its URL into a browser.

The abbreviation for Cost Per Thousand Impressions.

Search traffic that is not paid for.

This site metric refers to the percent of site visitors who leave a site after viewing just one page.

This metric is calculated by dividing the total cost of the ad by the number of people who clicked.

The three-letter abbreviation used for the practice of optimizing a site for search ranking.

Reach is the total number of people who will potentially see a post whereas _____ is the total number of people who subscribe to a social media account or post.

This marketing term is used to describe a user who completed a marketing objective such as signing up for a service.

This term is used to describe referral links from other websites driving traffic to one's own website

In social media marketing interactions such as likes and shares are used to measure ______.

This valuable reporting metric is calculated by multiplying a customer's average purchase X number of transactions X retention time period.

These keywords are embedded in a website's HTML code to help inform Google what the contents of the site are about.

This site metric is used to measure the percent of users who saw a link and clicked on it.

This advertising metric is calculated by dividing the total revenue generated by a marketing campaign by the cost of the campaign.