This interactive design artifact helps you test how usable a product is.

A fictitious identity that reflects one of the user groups for whom you are designing.

This effects has the same name as a well known furniture retailer and states that we place higher value on things we partially created by ourselves.

Items within a boundary are perceived as a group and assumed to share some common characteristic or functionality.

Method in which study participants group individual labels written on notecards according to criteria that make sense to them.

Elements that you can reuse in multiple places without the worry of consistency loss.

This artifact shows how an actor completes a task in a given app.

The tendency for positive impressions of a person, company, brand or product in one area to positively influence one's opinion or feelings in other areas.

The principles/laws of human perception that describe how humans group similar elements, recognize patterns and simplify complex images when we perceive objects.

Type of question that includes or implies the desired answer and should be avoided during usability testing sessions.

This Figma property lets you easily set parameters for spacing, alignment, stacking and reflow.

A common UX tool used to visualize the process that a person goes through in order to accomplish a goal.

Perception model that reflects a user’s understanding of how a system works based on what they know from past interactions with other products, sites, and applications.

The time it takes to make a decision increases with the number and complexity of choices.

Method that helps designers gather information and learn about users' behaviors, needs and pain points in real-world context.

The difference in brightness between foreground and background colors that needs a ratio of 4.5:1 to pass AA standards.

Category of moderated research focused on obtaining data and insights through open-ended and conversational communication.

The less you know, the more confident you are. The more you know, the less confident you are.

Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

The design should always keep users informed about what is going on, through appropriate feedback within a reasonable amount of time.

A single source of truth, a collection of reusable functional elements–components and patterns–guided by clear standards that product teams use to create a consistent experience across a range of products.

The process where experts use rules of thumb to measure the usability of user interfaces in independent walkthroughs and report issues.

The tendency to do the opposite of what we’re told, especially when we perceive threats to personal freedoms.

People will group together things that point to or are moving in the same direction.

Software that allows blind and visually impaired users to engage with online content.