| Consumer Market Security Forecast | Opportunities Beyond AV | Main Competitors | New Competitors | Consumer Insights |
|---|---|---|---|---|
|
Who are our main competitors?
Symantec
Avast Trend Micro |
What are voice assistants primarily used for?
Search
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Where are consumers spending most of their screen time?
Mobile
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What are consumer most most worried about?
Their financial information being stolen.
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How much is the consumer security endpoint market forecasted to grow?
$5 Billion by 2022
|
What were the biggest drivers of cybercrime in 2018?
Cryptocurrency and ransomware
|
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What are some drivers and inhibitors of the Consumer Security Market forecast?
a. Drivers:
i. Cyberattack Sophistication Impacts Demand ii. Growth of the sophistication of cyberattacks, volume, and associated press continue to fuel awareness in the minds of consumers iii. Keeps endpoint security relevant iv. Modern Endpoint Security Adoption v. Continued Ransomware Scourge b. Inhibitors: i. Lack of Metrics ii. Endpoint vendors are challenged to quantify "safe" in a manner from which consumers can make cost/benefit analyses iii. Shrinking Install Base |
Where are the most significant opportunities beyond AV?
a. VPN
b. Parental Controls c. Smart Home Security d. IDTP e. Mobile Security |
Which of our main competitors do you see moving into these other opportunities based on this presentation?
a. Symantec – IDTP (Lifelock) / Privacy (VPN)
b. Avast – Smart Home / VPN / Mobile Security c. Trend Micro – Industrial IoT |
What is the differentiator for McAfee when it comes to consumer sentiment?
Brand awareness and trust
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